Google AdSense Phone Verification
Do I need to verify my phone number?
As part of our effort to protect the accounts of AdSense publishers and provide account-specific support, a valid phone number is required for publishers. To ensure that your information is accurate and up-to-date, we use telephone number verification.
How does phone verification work?
When you're ready to verify your number, visit your My Account tab and click the 'Please verify your phone number' link in the Required Action section. This link will bring you to a page where you'll be able to initiate a call by clicking a button. Our system will automatically call you at the number listed, and when you pick up the phone you'll receive a 5-digit code to enter into a box on the page.
Please note that phone numbers with extensions do not work with our phone verification system.
How long do I have to enter a verification code?
You'll have 6 months from the date that your earnings reached the verification threshold to enter your verification code. If you have not entered your verification code within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your verification code within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.
Google AdSense PIN Process
What is a PIN?
In order to become eligible to receive payments for your AdSense account, all publishers are required to enter a Personal Identification Number (PIN). PINs are printed on white 4.5 x 6 inch (11.4 x 15.2 cm) postcards and sent via standard mail. To view the outside of the PIN mailer, please see our entry on What does the PIN mailer look like?
Why do I need a PIN?
PINs are necessary to verify the accuracy of your contact information and to help ensure that you can receive your payments.
When should I expect to receive a PIN?
We'll print and send your PIN via standard mail several days after your account balance reaches the verification threshold for the first time. PINs typically arrive within 2-4 weeks, but may take longer depending on your location.
How long do I have to enter a PIN?
You'll have 6 months from the initial issue date to enter your PIN. If you have not entered a PIN within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your PIN within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.
What if I do not receive my PIN?
If you do not receive your first PIN, you can request 2 replacement PINs. For instructions on requesting a new PIN, visit How can I request a new PIN?.
If you have requested your maximum of 3 PINs and have not received any of them within 90 days, then sign in to your account. You'll see a notice on the Reports Overview page with further instructions.
AdSense Webinars schedule
AdSense webinars are free online seminars conducted and moderated by Google AdSense specialists. This series of webinars is designed to address common concerns that publishers may have and offer guidance on how to monetize your web-based content. Over the next few weeks, we'll be conducting webinars to help you understand, manage and optimize your AdSense performance more effectively. All that you need to participate is a computer with an Internet connection and a pair of headphones or speakers.
Note to Mac users: Our current version of WebEx Event Center does not support Internet Phone (VOIP) for Mac users. We apologize for any inconvenience caused. Please note, however, that webinar recordings are posted here the day after each live event.
Learn more about webinars.
Past webinars
AdSense Optimization - Everything you need to know
In this webinar, we will cover:
* Optimizing your AdSense for Content implementation: placements, formats, coverage, color palettes
* How to attract placement targeting campaigns to your site
* Tracking the performance of your optimizations: Channels & Website Optimizer
* AdSense for Search: the importance of Search
October 14th, 5pm GMT
Watch it
Teaching our teachers: AdSense on your Education site
Why not use the Fall holidays to optimize your AdSense implementation? In this webinar, we will highlight examples of Education sites and talk about how you can:
* Optimize your ad placements, formats, coverage and colour palettes
* Attract placement targeting campaigns to your site
* Make the most of AdSense for Search
October 22nd, 9am PST
Watch it
AdSense for Search: Improve the user experience and generate revenue
80% of users abandon a site when they can't find what they're looking for. In this webinar, we will explain how you can:
* Implement AdSense for Search and customize it according to your needs
* Improve your search results using keywords
* Optimize your search results layout
* Use Custom Search Engine Advanced Features, e.g. refinements
October 28th, 9am PST
Watch it
Using Analytics to optimize your AdSense performance
In this webinar, we'll outline how you can:
* Analyze your AdSense performance via Analytics
* Identify pages requiring optimization
* Find the right optimization strategy for your site
* Benefit from analyzing your user base
November 4th, 9am PST
Watch it
Why AdSense is right for Retail
Not sure if AdSense is right for your site? In this webinar, we'll share examples of Retail sites already using AdSense and will tell you how AdSense can work for you by explaining:
* The right AdSense approach for Retail sites
* How you can generate additional revenue from your site without impacting on conversions
November 11th, 9am PST
Watch it
Maximize your AdSense revenue on your Home and Garden site
Your site may be experiencing a peak in traffic as we 'mend and make do' and get our homes ready for Christmas. To help you maximize your revenue from these visits, we'll share examples of Home & Garden sites using AdSense and show how you can:
* Optimize your ad placements, formats, coverage and colour palettes
* Attract placement targeting campaigns to your site
* Make the most of AdSense for Search
November 18th, 9am PST
Watch it
Make the most of your forum with AdSense
In this webinar we will highlight AdSense optimization best practices for forums, and discuss:
* Ad placements, ad formats, color palettes
* Implementing Custom Channels and making the most of Placement Targeting
November 19th, 9am PST
Watch it
Improving AdSense performance using Google Ad Manager
If you run AdSense alongside directly-sold or network-based ads, Google Ad Manager can help you to sell, schedule, deliver and measure all of your ad inventory. In today's webinar, we'll be joined by a member of the GAM team who will tell us how you can:
* Have AdSense backfill your directly-sold inventory and compete with your other ad networks
* Define your AdSense settings
* Use placement targeting
* Run AdSense reports
November 24th, 6am PST
Watch it
NEW! Market your site to Advertisers using Google Ad Planner
Google Ad Planner is a media planning tool used by advertisers to identify websites they should advertise on. In this webinar we will cover:
* How advertisers use Ad Planner for media planning and how it is relevant to you as a publisher
* How you can claim your site listing in Ad Planner to better promote your site to advertisers
* Ad Planner integration with Google Analytics to opt-in your precise traffic data
* Ad Planner integration with Google Ad Manager and AdSense to opt-in your ad placements
November 24th, 9am PST
Watch it
Optimizing AdSense on your Business and Finance site
In this webinar, we will highlight examples of Business and Finance sites and talk about how you can:
* Optimize your ad placements, formats, coverage and colour palettes
* Attract placement targeting campaigns to your site
* Make the most of AdSense for Search
November 25th, 9am PST
Watch it
AdSense Optimization - Everything you need to know
In this webinar, we will cover:
* Optimizing your AdSense for Content implementation: placements, formats, coverage, colour palettes
* How to attract placement targeting campaigns to your site
* Tracking the performance of your optimizations: Channels & Website Optimizer
* AdSense for Search: the importance of Search
December 2nd, 9am PST
Watch it
NEW! Market your site to Advertisers using Google Ad Planner
Google Ad Planner is a media planning tool used by advertisers to identify websites they should advertise on. In this webinar we will cover:
* How advertisers use Ad Planner for media planning and how it is relevant to you as a publisher
* How you can claim your site listing in Ad Planner to better promote your site to advertisers
* Ad Planner integration with Google Analytics to opt-in your precise traffic data
* Ad Planner integration with Google Ad Manager and AdSense to opt-in your ad placements
December 8th, 9am PST
Watch it
AdSense for Search: Improve the user experience and generate revenue
80% of users abandon a site when they can't find what they're looking for. In this webinar, we will explain how you can:
* Implement AdSense for Search and customize it according to your needs
* Improve your search results using keywords
* Optimize your search results layout
* Use Custom Search Engine Advanced Features, e.g. refinements
December 9th, 9am PST
Watch it
Using Analytics to optimize your AdSense performance
In this webinar, we'll outline how you can:
* Analyze your AdSense performance via Analytics
* Identify pages requiring optimization
* Find the right optimization strategy for your site
* Benefit from analyzing your user base
What is placement targeting?
One of the ways ads are targeted to AdSense publisher websites is through placement targeting. Placement targeting allows AdWords advertisers to choose specific ad placements where they'd like their ads to appear. An ad placement can be an entire website or a specific sub-set of ad units within that site, such as only ad units on sports pages or all ad units at the top of the page.
Advertisers find ad placements in several ways, including by listing websites where they'd like to advertise or by searching for placements that match the themes and topics they'd like to target.
If your site is part of the AdSense network, it should automatically be visible to advertisers as an available ad placement when they search for themes or topics related to the content of your site. You can also define your own ad placements using specific sub-sets of ad units on your site.
Learn more about defining your own ad placements.
What are the format and color options for ads on my webpages?
Google lets you select the colors and layout that best fit your site.
Ad Colors
You can select from our list of pre-defined color palettes or you can create up to 100 of your own. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. We provide detailed suggestions for choosing color palettes that will be most effective for your site.
Ad Formats
You can choose from multiple ad formats designed to suit a wide variety of page designs - examples of each format are available on the Ad Formats page. You may place up to three standard ad units on each page that complies with our program policies, in addition to three link units. Your three ad formats can contain any of combination of text ads, image ads, or ads - it's up to you! You might find it helpful to check out our suggestions for choosing the right format.
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