SEO for Adsense

If you already use Google AdSense on your pages, of course, feels the need to generate traffic in some ways even more to your website, which in turn will translate to more AdSense click and a higher income.

But who are you doing? Well, the main way you will see the visitors to your website (other then using AdWords, which is driven too) is to use some techniques to have search engines send more and more users towards your page, with a good ranking in search results for topics that interest you.

Believe it or not this is a technique, better known as search engine optimization or simply SEO. So here are some 'tips that come handy under your belt every amateur or professional optimizer.

The first thing you need to take care of is the actual source code and the page layout. It should be kept as simple as possible. The problem comes when AdSense and the search engines are beginning to have problems to extract the most relevant keywords on your site, because the layout is too complex.

Secondly, try to have each one of your pages target only one specific theme. This method is much easier for them to get indexed properly and for the AdSense ads must be consistent with the content of the site.

Also, try not to include too many hyperlinks in the page as well. It also means you should try not to use too many AdSense ads on your pages either.

If there are some keywords that you want to target, make sure the word you want to achieve is in the title, in the first paragraph and in the name of the file. While you're at it you might want to make sure the word spring in the last paragraph of the page.

And, of course, is essential for the content to have original content and interesting. How do you do this? Well the easiest way to do this is to find something you're really passionate about. In this way, providing a great effort is necessary to have a great page quite fast.

If the content you use on your website in the public domain (which is highly discouraged) make sure that at least give a title, and add an opening and closing paragraphs of your own.

It takes a little 'time, but if, after waiting, you still can not find the page at the top, you should try to rewrite the title and the first and last. It does not take much, often just changing a few words will give the right results.

And of course there is the use of key tools that can help you find some good keywords to include in your page that will direct visitors to your site even more.

So, are about the basic techniques for the optimization of search engines. You can find a lot of tools to assist you in doing this, and, of course, Google is a great place to find it.

Eventually, you'll find that SEO is a complex topic, and entire books have been written on the subject as well. You may find that you have a lot of optimization you need to do to get more and more visitors for your site and click on the banner of their precious AdSense.

Ad Position To Adsense

After using AdSense for a while 'you should have started to wonder if there is anything you can do to improve your AdSense based earnings. But before I continue to experiment with this setting and you must understand some things about the position.

The first thing to know is that there is a universal that is guaranteed to increase your income. That said, the part above about the experiment is intended to be taken literally. You should try the configuration you can find a solution with the greatest benefit.

But, of course certain places usually work better than others. Of course, Google recognizes this and publish a "heat map" of how much revenue ads placed in certain parts of the page you can take. Often the best way to experience one can find, what suits the sub conscious mind of your audience.

In general, the most profitable ads are placed in the main content, generally right on it. But this does not mean that the rules and there are some exceptions to it. An exception is known to have a news site or something similar to the new site.

If this is your case, you often find that you generate more revenue by placing your ad at the bottom of the content, just before the comments started. This is because users finish reading a story, have a short period of time that are looking for something more to do. And you can offer something that the AdSense ads.

Also, put an ad on the left side of the page seems to work better almost all the time. Of course, this is logical because the texts are generally written from left to right (unless they come from certain countries where it is vice versa).

People finish the sentence and return their eyes to the left position, which means they have a greater chance of seeing your ads.

In addition, there is little more then just a visual advertising in the right place. If you have more than one ad where they have to worry about code as well. And there are good reasons for this concern.

AdSense fills the ads to find the well. This means that if you first add-in code is not the one generating the highest income, you will start to lose money rather than improving.

This is because if AdSense ads no longer have 'that will complement your space with public service ads or just leave it blank altogether. This means that if you're lucky, you might end up with the better position you do not have any announcement at all good. To supplement your income

There are other problems with how many ads should you place on your site. The problem is that if you have too much, rather than generating more income, you will have a lower percentage of clicks, visitors tend not to follow the publication of these places are redundant.

You need to constantly monitor how users interact with the site. Keep an eye on where visitors can see your site again. Usually this is the place where you want to use your first ad. Try also to put ads in annoying positions as being able to guarantee a lower click-through rate.

Of course, you always have ads that blend with the contents and in general do not make the presence of visitors on your site unpleasant. The key is to provide a pleasant experience for visitors, in addition to generating revenues from their exploration.

And again, ultimately, more revenue will be obtained through many experiments. Be sure to use AdSense channels feature and be looking for how to do some ads on your pages, changing positions to better fit your income.

How much money can I get through AdSense?

If you look at Google's AdSense program you need to ask what can be done by a program like that, and you may think you can not make as much as possible from traditional advertising schemes.

Google, of course, save a lot of secrets about how much AdWords advertisers pay per each click directed to their site and the same goes for those owners of AdSense banner on their site.

Although there is nothing official, rumors circulate on the Internet concerning the amount of cash a website can earn by using AdSense. And many people (illegally) disclose how much they have done with AdSense. There are stories of people raising over one thousand dollars per month using AdSense.

There are also stories of people exceeding $ 100,000.00 per month, but it is rather difficult to believe the stories. The truth is that if you have a small website and you just want to support himself, and did not want to reach in your pocket for its maintenance costs you can probably do this with AdSense.

AdSense is also very good for those who host a lot of pages. Even if the pages that do not generate much traffic individually, every number of clicks and you can get a lot of money this way. It just goes to show that sometimes the amount of quality.

We do not know how much money you make by using Google AdSense, but you can sort of say to yourself, before you start, taking into account several things.

First, is the number of visits you get every day. Although there is no way to estimate precisely on this, it is usually possible to make a safe assumption that if you have a lot of clicks per day you can make good money.

Moreover, it depends on what exactly your site is about. If your site is about anything popular (music, sex, whatever) is definitely a lot of banner clicks. Has a coefficient associated with them, called the CTR (click through ratio).

Basically, what is translated is that if most of your site visitors click the ads will generate more money. And the best way to do this is to have some popular content on your site, providing users with a direct link with the popular items.

Then of course there is the position and the number of ads on your website. Even if you do not want to overdo it, having many links undoubtedly generate more income for you as a webmaster. But I do not think that if you just add a lot of ads in an important part of your site, visitors could always just skip them (and be assured that many do just that).

There is something between art and science to the placement of ads. People generally look in certain places and never saw anyone else, and learn about an author of this site and / or webmaster can do much to increase earnings with AdSense.

All in all, the amount of money you make with AdSense depends on many factors. But if you have a site with interesting content and / or many pages, and if you see a constantly large amount of traffic every day, you can bet you'll make lots of money with AdSense.

Even if they are not in the above categories, AdSense is still worth using because there are very little problems to configure it, and can often help to financially support the site, while a nice bonus to get through the post at the end of the month.

How Adsense Changed the Internet

Since Google has had the idea of ​​a teacher who is AdSense, the web has changed in many ways no one would ever suspect. Some of these are good changes others are not.

This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It is with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become a daily part of our lives online.

Even before AdSense came out a lot of people advertising through AdWords. This ensures a lot of publicity through getting your site listed first in Google search terms. It takes a lot of pain and price of SEO and a large amount of time you have to wait until it ends up on top. He made launching a website a realistic immediate profitability, rather than long-term strategy with no immediate return.

Through the use of AdSense, the possibility seems to place your ads on almost all sites on the Internet that has something that reminds your company is all about. It is for this reason that AdSense has brought a new sense of advertising on the Internet. Before PPC poorly ranked web pages had to advertise online to get early exposure to the real.

Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. No high cost for your ads on sites that you should look in person.

All you have to do is come up with some words that mean for your business, registered with Google AdWords and let Google take care of the rest of the equation. Although it requires day to day management automation saves significant time for advertisers.

Of course, perhaps the biggest change in the way the Internet works due to AdSense publishers from the point of view. Whereas one would have had to jump through hoops to get a lot of websites, even if the same media now people are making a fortune from their website. This leads to motivation for content, and resources for web surfers.
This usually means that the editors of the site should be more worried about what the content located on their site, and the overall way their pages look rather than interested in maintaining the economic viability of a specific site. Although time is invested in adsense, a large capital investment is not.

It is no surprise that the phenomenon exploded when AdSense blog has released a few years ago. Anyone can write a page on the subject that you like and make a living out of it through AdSense.
And thirdly, we can not ignore the impact AdSense has had more than casual web surfers every day. While people used to notice the banner is not at all (which is psychologically a very interesting thing to observe) the situation is completely different for text ads.

People today will mark the end of an ad sponsored. Why? Well because the whole setup you feel confident for the advertiser. People do not ignore a text ad as easily as doing graphic banners.
One thing to note is that graphical banners have become even less favorable at this time. This is because many people are walking by affiliate networks like AdSense.

Of course, there are negative effects as well, with people who make websites only for AdSense run on them and just as well, with the phenomenon of 'click fraud', people creating artificial clicks for various reasons.
But Google will not try to control this behavior, and not really to blame for the actions of these '. All in all Google AdSense is changing the way the Internet works and is mostly in a good way.

Now those with ideas can write them, and make money from them. Who is searching for content can be more simple, and those who seek to attract a customer can do it in a targeted manner. Adsense has changed internet, supporting the economic interests of businesses, consumers and utilities.

Google PPC: Content or Search?

When the pay per click advertising with Google offers two large poster options. The ads in search results, advertising in websites content or even many choose to do both. Advertising in search means that results are displayed in Google searches and distributors search results. Google content advertising applies to those sites that choose to incorporate "Adsense" into their websites. As adsense rapidly expands, it can now be seen on millions of web pages on the web. However, many advertisers are shunning this ad only support research findings.
There are several reasons for this, and the first is trust. This was the result of smaller sites, up to adsense empire has chosen to start the click fraud. Although this is a problem in research is much less dominant. Those who commit fraud Click on search for those who seek to undermine a competitor's ROI. With Adsense the same applies, along with the web site owner looking to increase its revenue with similar tactics.

Another reason why website owners who choose to exit the market with content is the motivation of the buyer when it's on a website. Someone who is on a different site, but advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return to their ad selling "Adsense Websites" for example. People can click on it, but they are unlikely to buy after reading a negative review. Another reason could be that the person on the adsense website was actually looking for what the color palette used. So people will not find ads that are relevant, but can click on these ads in a free treatment.
Adsense websites are often rejected by the poster because they think it involves more administration. Checking through websites to see how relevant they are, and change their bids to ensure that still appear on the page. With a few words with a network of over 500 websites, it is surely a tedious and expensive. Although this is the case, many also returning AdWords account Web site, which does not even seem to try to support their keywords. Examples of maturity, you sentence under the law as advertising that appears on adsense websites "terms and conditions" and "privacy policy" pages.

Although many of those who refuse advertising content, there are still those who feel provides a similar ROI to search. The reason for this can be found through the fact that more and more advertisers are only choosing search. When this occurs the advertiser has less competition so the prices of the word reduce. Advertisers are also finding a good ROI from publisher's websites who decide to actively promote the services of advertisers in their content. An example of this can be achieved by when someone is discussing printing services, and actually directly recommends services advertiser. This is a positive step for both publishers and advertisers, and a good way for publishers to move forward. Despite this, publishers still have to remember not to be too obvious in doing this, or experienced buyers will definitely calculate the publisher's intentions.

Another reason why advertisers are opting for content is to increase their size, but can also be done on other search engines. But the reality that there are still those who choose content advertising should choose the Google Adsense network. And 'regulated far and above yahoo and availability, while other networks than publishers means that advertisers will benefit from being able to spread their message through a variety of sites.
Despite Adsense being the best PPC content distributor, certainly not compared to search for advertisers. Looking for a guide to higher quality, more regulated and less fraud. This has seen advertisers consistently choose search over content. However, these advertisers should always test adsense and see if you can provide the ROI they are looking for. Some advertisers say that content provides better results than searching for their business. It varies, but generally still looking for the King for PPC advertisers.

Getting Started With Adsense Is Simple

A very important factor in the rapid adoption of AdSense is that it was very easy for publishers to get ads on their site as quickly as possible.

Integrating AdSense on your site only takes a few minutes, and you could be on the road with one or more well-integrated AdSense ads.

The first thing you need to do is go to http://www.google.com/adsense and either apply or log in to your account and password. Here is a page that presents the terms and conditions of Google AdSense you must accept to proceed.

You'll be presented with a report page that you can use to get detailed status on how your AdSense ads are doing. This can improve site content and layout to maximize your AdSense earnings.

At the top of the page, you also have a link to the configuration in which you can generate the code to be inserted in your site for AdSense banner on your page.

You can use AdSense for text (in words), use the search box or with referrals. Your choice between these options depends on how users navigate your site.

Finally, there is the 'Accounts' tab, which allows you to manage your account information, payment and tax information.

To add a text ad on your site, return to the "AdSense Setup" and click on the link "AdSense for content". Make sure you have cookies enabled in your browser.

You can make a choice between ad units and link units. Contain text and or images concerning a certain site for the former each unit, most with detailed explanations, the latter only contain links to certain types.

Of course, it is rather difficult to know which type you have to use so you have to experiment with both for a while 'before deciding.

You can also see an example of how the units look to the right of the page. However, you can only use three ad units and one link unit on a particular page. It is believed to be a step which Google takes for quality control.

The next step is to choose the format and add color. In practice, you can choose the color palette you choose with Google offering some of your own if you do not have the time or expertise to create one. You can always see how the palette will look with the help of examples. What works best in terms of appearance and revenues will vary with the feel, look and content of a website.

However, your ad formats are limited to a choice of eleven formats. There is an "Ad Formats" link that takes you to a page that lets you see all this in action so you can decide which one suits your site. Sometimes the most intrusive, does not work, however, better yet, this can vary from site to site.

After you finish with customization, you can click "Continue" at the bottom of the page.

Now comes with a section entitled "AdSense for content". You can click anywhere in the text and showing JavaScript is required to run AdSense. This will automatically select the text in the box.

You can then copy and paste into your pages directly. If you use dynamic pages, you should put this code in your template so as to ensure that it will be displayed on every page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and conditions which will inevitably provide legal resources that may be considered inappropriate.

What then remains for you to do is get content on the page (if you have not already). Google AdSense crawlers will soon visit your site, make sure that the ads displayed are relevant to the content of your site.

And it's all done. For a simple page this should really matter of minutes, which is precisely what makes AdSense the choice for so many people. Despite the rapid, mass appeal is also the best. Through the most popular, advertisers and publishers together to see Adsense and Adwords as a natural choice for first.

Click Fraud Google Adsense

If you're using AdWords or AdSense you must have heard of a practice that appears at the bottom of the computer called "click fraud". But what exactly is click fraud and how to do?

Well AdSense uses a payment mechanism that awards a sum of money to a publisher (someone who holds an AdSense banner on their page) every time someone clicks on the banner said. So, click fraud is an attempt to have people click on ads just so they could get a higher income.

There are people prepared for the sole purpose of fooling the site generates revenue through the Google AdSense program. These users achieve an incredible amount of click through methods, some complex and sophisticated and some basic and simple.

One of the most complex is through the use of so-called "hitbots". These are automated programs that mimic AdSense banner by clicking on the link (there are some that actually click on the banner as well).

Google Adsense is not perfect protection schemes half and almost anyone can find the details of the passing of the protection mechanism, ironically just by doing a search on Google.

Another way, the simplest method is to hire more people in poor countries to click on a link on your site. This means that these people actually sit all day and just click a link so you can get lucky. They come from very poor countries like India, and are ready to do so only $ 0.50 per hour.

Of course, there is a problem with this mechanism. Once Google receives a large number of clicks from an address, and sites that have AdSense banner will be banned, and illegal behavior might even get the fraudster sued.

To avoid this, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers around the world (though mostly in the U.S.). What was even more frightening is that the clicks appear to come from a real computer, so the fraud is very difficult to detect.

And I do not think that this occurs only in isolated cases. There are many illegal activities in this area.

Although there are so many companies search engine does not increase their security, with programs such as AdSense, such criminal behavior could become more become more destructive.

Google has very strict policy regarding click fraud, and sued them using techniques such as in the past. But while the giant search engine does its best to minimize the risk of click fraud there must be room to improve a lot.

It is estimated that over 20% of clicks that AdSense is made to follow the links just to get money from people who pay for advertising. Some people believe that the number of click fraud to become twice as large.

There are many ways more involving click fraud, such as groups of AdSense publishers clicking each other (referred to as "clicking rings", or spamming people so they click on this link.

Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for AdWords advertisers, but despite this advertising with Google AdSense still remains more profitable for advertisers, in contrast to the traditional scheme of publicity targeted.

There are several ways to protect against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.

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How Amazing Adsense Changed the Internet

Ever since Google came up with the main idea that is AdSense, the web has transformed in a variety of ways no one would ever suspect. Some of these are good changes others are not.

This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It is with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become a part of our daily online lives.

Even before AdSense came out a lot of people were advertising through AdWords. And 'provided a lot of publicity through getting your site listed first in Google search terms. It took away a lot of pain and price of SEO and the large amount of time that had to wait until they were finally on top. He did launch a website, a realistic way to instant profitability instead of a long-term strategy, with no immediate returns.

Through the use of AdSense, the possibility of having your ads appear on just about any site on the Internet that has something that reminds your company is all about. And so it is for this reason that AdSense has brought a new sense of advertising on the Internet. Before PPC poorly ranked web pages had to advertise offline to get any real initial exposure.

Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are high costs of running your ads on sites you should look at yourself.

Everything that came with a couple of meaningful words for your business, registered with Google AdWords and let Google take care of the rest of the equation. Although it requires day to day management automation saves significant time for advertisers.

Of course, probably the biggest change in the way the Internet works due to AdSense comes from a publishers' views. Whereas one would have had to jump through many hoops to get a website to even support itself now people are making a fortune on their sites. This leads to motivation for content, and resources for web surfers.
This usually means that the editors of the site have to worry more about what content is on their site, and the overall way their pages look rather than be concerned with the specific economic to maintain the viability of a site. Although time is invested in adsense, a large capital investment is not.

It is no surprise that the phenomenon exploded when AdSense blog has released a few years ago. Anyone could just write a page on a topic that was passionate and make a living off of it through AdSense.
And thirdly, we can not ignore the impact AdSense has had over the random surfer web every day. While people used to not even notice banners altogether (which psychologically is a very interesting thing to observe) the situation is completely different for text ads.

People nowadays will take a long look at an ad sponsored. Why? Well because the whole setup produces a feeling of confidence about the advertiser. People do not ignore a text ad as easily as they do a banner graphic.
Another thing to note is that graphical banners have become even less profitable nowadays. And 'for this reason that many people are walking by affiliate networks like AdSense.

Of course, there are negative effects as well, with people who make websites for the sole purpose of running AdSense on them and just as well, with a great phenomenon of 'click fraud', people creating artificial clicks for various reasons.
But Google will not try to control this behavior, and in fact is not to blame for the actions of these people. ' All in all Google AdSense is transforming the way the Internet works and it's doing so mostly in a good way.

Now those with ideas can write them, and make money from them. Who is searching for content can be more simple, and those who seek to attract a customer can do it in a targeted manner. Adsense has changed internet, supporting the economic interests of businesses, consumers and utilities.

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

Info from : http://www.selfseo.com/story-19466.php

Google Adsense Tips, Tricks, and Secrets

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on. When you’re deciding to become a website publisher you will fall into one of two broad categories Publish 100 websites that each earn $1 a day profitPublish 1 website that earns $100 a day profitThe reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeyword.com and was pleased with my results (see cash keywords free offer recap).

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

• domain1.com – 728 banner
• domain1.com – 336 block
• domain1.com – text link
• domain2.com – 728 banner
• domain2.com – image banner
• domain2.com – 336 block
• domain3.com – 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Site Design and Integration

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different,Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.

Google has also has published a list of the highest performing ad sizes:

• 336×280 large rectangle
• 300×250 inline rectangle
• 160×600 wide skyscraper

From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images

One of the latest ‘secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.

Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.

Multiple Ad Units

Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:

• You only get to place one ad unit.
• You have no control over finding the ‘sweet spot’ for the ad unit.
• The ads are usually poorly targeted (this is getting better).
• People develop ‘banner blindness’.

I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.

Affiliate Sites

Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.

PPC Arbitrage

This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.

Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.

Added
728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.

Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.

Info from : http://www.wolf-howl.com