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Saturday, January 30, 2010

ADSENSE BASICS ABOUT NEWLY APPROVED PUBLISHERS TEKS 3

How do I add sites to my filter list?

You can enter either the actual URL of the website or the URL that is displayed on the ad for that website.

* Sign in to your account.
* On the AdSense Setup tab , click the Competitive Ad Filter link.
* Choose the appropriate product sub-tab
* Click Add / Edit Sites
* In the text box, enter the URLs of the sites whose ads you would like to filter from your site or AdSense for search results pages. Enter one URL per line. You can add up to 500 URLs.
* Save your changes

Changes to your filter list should be reflected on your site within 30 minutes.

What reports can I view?

You'll be able to view reports for a specific day or date range, on an aggregate level or broken down into your defined channels. You'll see the total number of page, ad unit, and ad impressions as well as ad clicks, clickthrough rate (CTR), cost per thousand impressions (effective CPM), and your earnings. Reports are typically updated hourly, with an occasional delay of up to 24 hours.

What are 'Alternate Ads?'

Alternate ads allow you to utilize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image, HTML page, or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted Google ads, or by your own choice of content. You can also select a solid color as your alternate ad, if you prefer not to display other advertisements or content when targeted Google ads are unavailable.

Alternate ads count as ad unit impressions like any other ad. Google does not keep track of clicks on alternate ads, and you will not receive revenue for them.

Alternate ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.'

You can learn more about alternate ads by visiting our Alternate Ad Guide.

What is the AdSense Calendar?

The AdSense Calendar is a Google Calendar which contains our monthly payment schedule, a record of our blog posts, upcoming events, and upcoming system maintenance periods, backdated to the beginning of April 2006. We encourage you to subscribe to the calendar and consult it before contacting us about scheduled events.

This is how the AdSense Calendar would appear within your own Google Calendar (the events in orange are AdSense events).

To subscribe to the AdSense Calendar, please see our entry How do I subscribe to the AdSense Calendar?

Where can I get regular AdSense news, feature updates and optimization tips?

You can find news, updates, tips and more by visiting the AdSense blog at adsense.blogspot.com. AdSense team members post several times a week on a wide range of topics, from optimizing AdSense for your forum pages to getting more visibility for your site.

Newbie Central - Welcome!

Welcome to Newbie Central, the complete resource center for newly approved AdSense publishers. Below you'll find everything you need to get started with AdSense, learn more about the program and advanced features, and maximize your AdSense experience. Follow the links for detailed instructions and troubleshooting tips.

Getting Started

Follow these steps below to get started with AdSense.

1. Get an AdSense account, if you don't already have one.
2. Sign in to your account.
3. Get familiar with your account to take advantage of the many features we offer.
4. Learn our program policies to keep your account in good standing.
5. Put AdSense on your site so you can start generating earnings.
6. Set up your account for payments so that we can send your payments in a timely manner.
7. Subscribe to the Inside AdSense blog to keep up to date on our latest news, tips, and product updates.
8. Join the AdSense Help Forum to be a part of the AdSense community and learn from other users.

Learn More

Earnings & Expectations How much can you expect to earn with AdSense?
Ad Formats With AdSense for content, you can choose from many different ad formats and options, including text ads, image ads, ads, and link units.
Filtering Ads Are you unhappy with a particular ad appearing on your site? Do you find your competitor's ads on your pages? Use the Competitive Ad Filter to keep unwanted ads from reappearing on your pages.
Channels Do you want more reporting options? Use URL channels to track the performance of each of your webpages or sites separately.
AdSense for Search Add a Google search box to your site and you can earn revenue while your users search the web.
Optimization Tips Maximize your earnings by optimizing the performance of your Google ads.
Ad Targeting Find out how Google matches ads to the content of your pages -- and what you can do to help.

References

Program Policies Publishers participating in the AdSense program are required to adhere to these policies.
Ad Formats View all the available ad formats, including text, image, , and link units.
Glossary Unfamiliar with some of the terms we use? Find their definitions here.
Webmaster Guidelines Following these guidelines will help Google find, index, and rank your site.
Terms & Conditions Participation in the Google AdSense Online Program indicates that you accept these Terms and Conditions.
Privacy Policy Google's Privacy Policy, which applies to all of the products, services and websites offered by Google.

Friday, January 29, 2010

ADSENSE BASICS ABOUT NEWLY APPROVED PUBLISHERS TEKS 2

Google AdSense Phone Verification

Do I need to verify my phone number?

As part of our effort to protect the accounts of AdSense publishers and provide account-specific support, a valid phone number is required for publishers. To ensure that your information is accurate and up-to-date, we use telephone number verification.

How does phone verification work?

When you're ready to verify your number, visit your My Account tab and click the 'Please verify your phone number' link in the Required Action section. This link will bring you to a page where you'll be able to initiate a call by clicking a button. Our system will automatically call you at the number listed, and when you pick up the phone you'll receive a 5-digit code to enter into a box on the page.

Please note that phone numbers with extensions do not work with our phone verification system.

How long do I have to enter a verification code?

You'll have 6 months from the date that your earnings reached the verification threshold to enter your verification code. If you have not entered your verification code within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your verification code within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.

Google AdSense PIN Process

What is a PIN?

In order to become eligible to receive payments for your AdSense account, all publishers are required to enter a Personal Identification Number (PIN). PINs are printed on white 4.5 x 6 inch (11.4 x 15.2 cm) postcards and sent via standard mail. To view the outside of the PIN mailer, please see our entry on What does the PIN mailer look like?

Why do I need a PIN?

PINs are necessary to verify the accuracy of your contact information and to help ensure that you can receive your payments.

When should I expect to receive a PIN?

We'll print and send your PIN via standard mail several days after your account balance reaches the verification threshold for the first time. PINs typically arrive within 2-4 weeks, but may take longer depending on your location.

How long do I have to enter a PIN?

You'll have 6 months from the initial issue date to enter your PIN. If you have not entered a PIN within 4 months, we will replace the paid advertisements on your site with unpaid Public Service Ads. If you still have not entered your PIN within 6 months, your account will be disabled and your unpaid earnings will be refunded to the appropriate advertisers.

What if I do not receive my PIN?

If you do not receive your first PIN, you can request 2 replacement PINs. For instructions on requesting a new PIN, visit How can I request a new PIN?.

If you have requested your maximum of 3 PINs and have not received any of them within 90 days, then sign in to your account. You'll see a notice on the Reports Overview page with further instructions.

AdSense Webinars schedule

AdSense webinars are free online seminars conducted and moderated by Google AdSense specialists. This series of webinars is designed to address common concerns that publishers may have and offer guidance on how to monetize your web-based content. Over the next few weeks, we'll be conducting webinars to help you understand, manage and optimize your AdSense performance more effectively. All that you need to participate is a computer with an Internet connection and a pair of headphones or speakers.

Note to Mac users: Our current version of WebEx Event Center does not support Internet Phone (VOIP) for Mac users. We apologize for any inconvenience caused. Please note, however, that webinar recordings are posted here the day after each live event.


Learn more about webinars.
Past webinars

AdSense Optimization - Everything you need to know

In this webinar, we will cover:

* Optimizing your AdSense for Content implementation: placements, formats, coverage, color palettes
* How to attract placement targeting campaigns to your site
* Tracking the performance of your optimizations: Channels & Website Optimizer
* AdSense for Search: the importance of Search



October 14th, 5pm GMT
Watch it

Teaching our teachers: AdSense on your Education site

Why not use the Fall holidays to optimize your AdSense implementation? In this webinar, we will highlight examples of Education sites and talk about how you can:

* Optimize your ad placements, formats, coverage and colour palettes
* Attract placement targeting campaigns to your site
* Make the most of AdSense for Search



October 22nd, 9am PST
Watch it

AdSense for Search: Improve the user experience and generate revenue

80% of users abandon a site when they can't find what they're looking for. In this webinar, we will explain how you can:

* Implement AdSense for Search and customize it according to your needs
* Improve your search results using keywords
* Optimize your search results layout
* Use Custom Search Engine Advanced Features, e.g. refinements



October 28th, 9am PST
Watch it

Using Analytics to optimize your AdSense performance

In this webinar, we'll outline how you can:

* Analyze your AdSense performance via Analytics
* Identify pages requiring optimization
* Find the right optimization strategy for your site
* Benefit from analyzing your user base



November 4th, 9am PST
Watch it

Why AdSense is right for Retail

Not sure if AdSense is right for your site? In this webinar, we'll share examples of Retail sites already using AdSense and will tell you how AdSense can work for you by explaining:

* The right AdSense approach for Retail sites
* How you can generate additional revenue from your site without impacting on conversions



November 11th, 9am PST
Watch it

Maximize your AdSense revenue on your Home and Garden site

Your site may be experiencing a peak in traffic as we 'mend and make do' and get our homes ready for Christmas. To help you maximize your revenue from these visits, we'll share examples of Home & Garden sites using AdSense and show how you can:

* Optimize your ad placements, formats, coverage and colour palettes
* Attract placement targeting campaigns to your site
* Make the most of AdSense for Search



November 18th, 9am PST
Watch it

Make the most of your forum with AdSense

In this webinar we will highlight AdSense optimization best practices for forums, and discuss:

* Ad placements, ad formats, color palettes
* Implementing Custom Channels and making the most of Placement Targeting



November 19th, 9am PST
Watch it

Improving AdSense performance using Google Ad Manager

If you run AdSense alongside directly-sold or network-based ads, Google Ad Manager can help you to sell, schedule, deliver and measure all of your ad inventory. In today's webinar, we'll be joined by a member of the GAM team who will tell us how you can:

* Have AdSense backfill your directly-sold inventory and compete with your other ad networks
* Define your AdSense settings
* Use placement targeting
* Run AdSense reports



November 24th, 6am PST
Watch it

NEW! Market your site to Advertisers using Google Ad Planner

Google Ad Planner is a media planning tool used by advertisers to identify websites they should advertise on. In this webinar we will cover:

* How advertisers use Ad Planner for media planning and how it is relevant to you as a publisher
* How you can claim your site listing in Ad Planner to better promote your site to advertisers
* Ad Planner integration with Google Analytics to opt-in your precise traffic data
* Ad Planner integration with Google Ad Manager and AdSense to opt-in your ad placements



November 24th, 9am PST
Watch it

Optimizing AdSense on your Business and Finance site

In this webinar, we will highlight examples of Business and Finance sites and talk about how you can:

* Optimize your ad placements, formats, coverage and colour palettes
* Attract placement targeting campaigns to your site
* Make the most of AdSense for Search



November 25th, 9am PST
Watch it

AdSense Optimization - Everything you need to know

In this webinar, we will cover:

* Optimizing your AdSense for Content implementation: placements, formats, coverage, colour palettes
* How to attract placement targeting campaigns to your site
* Tracking the performance of your optimizations: Channels & Website Optimizer
* AdSense for Search: the importance of Search



December 2nd, 9am PST
Watch it

NEW! Market your site to Advertisers using Google Ad Planner

Google Ad Planner is a media planning tool used by advertisers to identify websites they should advertise on. In this webinar we will cover:

* How advertisers use Ad Planner for media planning and how it is relevant to you as a publisher
* How you can claim your site listing in Ad Planner to better promote your site to advertisers
* Ad Planner integration with Google Analytics to opt-in your precise traffic data
* Ad Planner integration with Google Ad Manager and AdSense to opt-in your ad placements



December 8th, 9am PST
Watch it

AdSense for Search: Improve the user experience and generate revenue

80% of users abandon a site when they can't find what they're looking for. In this webinar, we will explain how you can:

* Implement AdSense for Search and customize it according to your needs
* Improve your search results using keywords
* Optimize your search results layout
* Use Custom Search Engine Advanced Features, e.g. refinements



December 9th, 9am PST
Watch it

Using Analytics to optimize your AdSense performance

In this webinar, we'll outline how you can:

* Analyze your AdSense performance via Analytics
* Identify pages requiring optimization
* Find the right optimization strategy for your site
* Benefit from analyzing your user base


What is placement targeting?

One of the ways ads are targeted to AdSense publisher websites is through placement targeting. Placement targeting allows AdWords advertisers to choose specific ad placements where they'd like their ads to appear. An ad placement can be an entire website or a specific sub-set of ad units within that site, such as only ad units on sports pages or all ad units at the top of the page.

Advertisers find ad placements in several ways, including by listing websites where they'd like to advertise or by searching for placements that match the themes and topics they'd like to target.

If your site is part of the AdSense network, it should automatically be visible to advertisers as an available ad placement when they search for themes or topics related to the content of your site. You can also define your own ad placements using specific sub-sets of ad units on your site.

Learn more about defining your own ad placements.

What are the format and color options for ads on my webpages?

Google lets you select the colors and layout that best fit your site.

Ad Colors
You can select from our list of pre-defined color palettes or you can create up to 100 of your own. Color palettes allow you to make sure that the ad text, background, and border colors complement your website. We provide detailed suggestions for choosing color palettes that will be most effective for your site.

Ad Formats
You can choose from multiple ad formats designed to suit a wide variety of page designs - examples of each format are available on the Ad Formats page. You may place up to three standard ad units on each page that complies with our program policies, in addition to three link units. Your three ad formats can contain any of combination of text ads, image ads, or ads - it's up to you! You might find it helpful to check out our suggestions for choosing the right format.

Thursday, January 28, 2010

ADSENSE BASICS ABOUT NEWLY APPROVED PUBLISHERS

When will I get paid?

In the AdSense program, you'll be paid when your earnings reach the payment threshold, as long as there are no holds on your account, and you're in compliance with our policies.

However, we don't send you a check or bank transfer at the exact moment the zeroes roll over. First, we have to validate your earnings for accuracy -- a process that takes place the first week of every month on the previous month's earnings. Then, we send payments a couple weeks later, usually during the last week of the month.

So if your earnings reach the payment threshold in February, we'll send you a payment before the end of March.

If your account balance hasn't reached the payment threshold at the end of the month, we'll roll your earnings over to the following month, until the payment threshold is reached. Balances include your total combined earnings for all AdSense products.

Please note that if a publisher's account is found to be in violation of our Terms and Conditions or policies, we may at any time withhold payment (beginning from when Google initiates its investigation of potential violations), charge back the publisher's account, and/or refund advertisers for clicks received on the publisher's site or AdSense for search results page. In addition, if a publisher is past due on any payment to Google in connection with the Google AdWords program, we reserve the right to withhold payment until all outstanding payments have been made. For a complete description of payment terms, please refer to the AdSense Terms and Conditions.

How do I add more sites to my account?

Technically, you don't have to add sites to your account. Once your account is approved, whenever you place your AdSense code on a new page, we'll automatically associate that new site with your account.

Just generate the AdSense code as you did for your original site, and add it to whichever page you'd like -- making sure, of course, that it complies with our program policies. You don't need our team to officially review your site beforehand, but please use your best judgment to make sure that your site content and ad implementation are compliant. (Our policy explanations might help.) We regularly review sites displaying our ads, and we'll let you know if we find any issues.

What payment methods can I choose from?

The payment methods available to you vary based on your country of residence. Depending on your location, we may offer:

* U.S. Dollar checks
* local currency checks
* Electronic Funds Transfer
* Western Union Quick Cash
* Rapida

The easiest way to find out your payment options is to visit your Account Settings page and edit your payment details.

If you're already an approved publisher, choose your payment method now

Quick Start Guide

Once your AdSense application has been approved, you can follow this guide to get started with AdSense right away. The steps below will help you add an AdSense ad unit to your site.

1. Sign into your account and choose the AdSense Setup tab. On the Get Ads page, click the AdSense for Content link to create a standard Google ad unit.

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2. Next, select the ad type. Since you'll be creating a standard ad unit, choose the Ad Unit radio button. To enable the widest selection of ads to display on your pages, leave the drop-down set to Text and image ads (default).

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3. Now, take a moment to customize your ads so they'll match the look and feel of your site. Select the size you'd like from one of our different ad formats, keeping in mind that larger and wider ad units tend to perform better. (Get tips on picking a format.)

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4. Next, select colors for your ads. You choose one of our predefined color palettes or create your own. You can view a sample of how the ads will look based on the colors you've selected. You might also want to review our tips on choosing colors.

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5. If you're interested in tracking the performance of your ad unit, you can add a channel. Channels provide more granular reports for the performance of specific ad units. If you haven't created a channel yet, you can skip this step by clicking Continue.

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6. Next you'll be prompted to name your AdSense ad unit. This will allow you to change the appearance or settings of your ad easily through your account in the future, so select a name that will allow you to easily identify this AdSense unit later. For more information about this feature, check out our guide to Managing your Ads.

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7. Finally, we'll provide you with the ad code for your AdSense ad unit. Click anywhere inside the grey box to select the code, then right-click and select copy. You can now paste the code into the HTML source code of your site. For details and assistance adding the code to your pages, we recommend you review the Code Implementation guide.


How do I sign in to my account?

To sign in to your AdSense account, follow these steps:

1. Visit https://www.google.com/adsense
2. In the Existing AdSense Users box, enter the email address and password you supplied during signup.
3. Click Sign in to enter your account.

If this is your first time entering your account, you'll be asked to read and sign the Google AdSense Terms and Conditions. There's important information about the program, so take the time to read through these terms before proceeding.

Once you've read through the document, select the agreement checkbox and click I agree to continue to your account.

How do I get the AdSense code?

The AdSense code is generated from within your publisher account. This is the code that you'll need to add to your pages in order to display Google ads or a search box on your webpages. Please follow the steps below to generate your AdSense code:

1. Log in to your account at https://www.google.com/adsense
2. Visit the AdSense Setup tab
3. Choose your product - AdSense for content to place ads on your site, AdSense for search to add a search box to your site.
4. Follow the guided setup to choose a format and colors. You can also choose any additional options that may apply to
your site, including channels and alternate ads
5. Your code will be generated in the Your ad code window according to your selections.
6. Copy-and-paste the code into the source code of the webpages on which you wish to display Google ads or an AdSense for search box. For tips on adding the code to your page, read How do I add the AdSense code to my site?.
7. If implemented correctly, Google ads or a search box will appear immediately. Initially, the ads that appear may be public service ads, for which you will not receive earnings. Once our crawlers have visited your page, however, targeted ads will begin to appear.


Can I filter the ads that are displayed on my site?
Print

Yes, you can prevent ads from appearing on your pages using two tools in your account.

* Competitive Ad Filter
This filter lets you create and manage a list of websites whose ads you'd prefer not to show on your pages. Add a URL to your filter list, and ads from that site will no longer display on your pages. Learn more
* Ad Review Center
This tool allows you to prevent placement-targeted ads from appearing on your pages. You can block ads by advertiser or by ad group. Learn more

Keep in mind, though, that filtering ads may decrease ad competition to appear on your pages, which can decrease your potential earnings.

Wednesday, January 27, 2010

ADSENSE BASICS ABOUT GLOSSARY

#Account activation

After submitting an AdSense application and verifying your email address, the AdSense team will evaluate your application and send you an email within 1-2 days. If accepted into the program, you'll be able to sign in to your new account and paste the AdSense ad code into your webpages to begin serving ads. This activates your AdSense account.

#Account creation

An AdSense account will be created for you if your application to the program is accepted. You'll then be able to sign in and activate your account.

#Account email

The email address that you use to sign in to your AdSense account. This is the address to which we'll send all AdSense-related communications to you.

#Account type

AdSense offers two account types: Business and Individual. There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder.

#Actual cost-per-thousand-impressions

This is the amount an advertiser actually pays for each impression of his/her ad. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad's position. The actual CPM will be equal to or less than the maximum CPM specified.

#Ad code

The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.

#Ad format

The way the ads are displayed on a publisher's site. You can choose the format that best fits your site. For example, the banner ad layout will display up to 2 ads horizontally across the page and the skyscraper will display up to 4 ads vertically. All formats can be viewed on our Ad Formats page.

#Ad impression

An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or image ads.

#Ad rank/Positioning

An ad's position on a webpage is determined by a combination of its maximum cost-per-click (price) and clickthrough rate (performance).

#Ad unit

A set of ads displayed as a result of one piece of the AdSense ad code.

#Ad unit impression

An ad unit impression is generated every time a user views an ad unit on your page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate six ad unit impressions and two page impressions.

#Address, Valid Mailing

A valid mailing address is a full and complete physical address. Participation in AdSense requires a valid mailing address in order to receive your Personal Identification Number (PIN).

#Adjustments

Your earnings may include debits or credits for various reasons, all of which are listed on your Payment History page. Possible adjustments include:

* AdSense for search fees: as stated in the Google AdSense Terms and Conditions, your AdSense for search earnings may be offset by fees. This applies to a small number of publishers only. Learn more
* Check fees: costs associated with special delivery of checks, or stop payment requests.
* Invalid clicks: publishers are not paid for clicks that are discovered to be invalid. If clicks currently showing in your reports are deemed to be invalid, the earnings will be adjusted and advertisers will be reimbursed.

#AdSense unit

An AdSense unit is a saved ad unit with a specific set of ad settings that you've customized within your account. When you create an AdSense unit and paste the code for that unit to your pages, you can update the AdSense unit settings within your account to see changes on all pages displaying that AdSense unit code.
* Terms and Conditions update (applicable to publishers based in Russia, Israel, Turkey, Saudi Arabia, Egypt): debits and credits applied as a result of the Terms and Conditions update, when your contracting entity was changed from Google Inc. to Google Ireland Limited. This change required some internal accounting modifications to your account, but it had no effect on your overall account balance.
* Other: this covers debits or credits not included in other categories, such as those associated with earnings transfers or costs related to secured express delivery. This category may also include occasional deductions of earnings accrued from advertisers who have defaulted on payment, as noted in the Payment section of our Terms and Conditions.

#Adware

Software that collects a user's information without their knowledge through the user's Internet connection. This information is often used for the purposes of displaying advertisements through pop-ups or other means. Sites associated with Adware are not allowed to run the AdSense ad code.

#Alternate ads

Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdSense ads, or by your own choice of content. Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.' More...

#API

An application programming interface, or API, is an interface that a computer application or system can use to access a set of third party functions or programs. More specifically, the AdSense API is a free beta service that allows website developers to integrate AdSense into their website offerings.

At the moment, the AdSense API is only supported in English. For more information, please visit http://code.google.com/apis/adsense/.


#Balance at end of month

Your Payment History page will show the balance in your AdSense account at the end of every month. This amount reflects verified earnings at the close of that month. If your account balance at the end of the month is greater than US$100 and there are no payment holds on your account, you should be scheduled for a payment the following month.

#Blogger

Blogger is a web-based tool that allows users to quickly and easily create and publish content on a weblog or "blog."

#Browser cache

Your browser cache is a temporary record of your internet activity, including images, sounds, and downloads, that is stored within a file on your computer for a short while. Clearing your cache can make it easier or faster to access some AdSense functions.

#Channel

A publisher-specified group of pages used for reporting purposes. Publishers can create channels to track specific metrics across pages, sites, and domains.

#Client-side software

Any software application that is used to access or make better use of the internet and is installed on the user's machine, such as browsers, email clients, and internet messaging programs. This often includes hidden downloads or interferes with other applications.

# Color palette
# Competing ads
# Competitive Ad Filter list
# Contextual Advertising (Content-Targeted AdWords; Content AdWords)
# Cookies
# Cost-per-click (CPC)
# Cost-per-thousand-impressions (CPM)
# Crawler
# Custom channel
# Cybersquatting
# Destination URL
# Display ads
# Display URL
# Distribution preference
# Editorial Guidelines
# Effective CPM
# Electronic Funds Transfer
# Emailable report
# Frames
# Geo-Targeting
# Google Account
# Google AdSense
# Google AdSense for search
# Google Advertising Network
# Google AdWords
# Google Analytics
# HTML
# IFRAME
# Image Ad
# Incentives
# Invalid click or impression
# IP Address
# JavaScript
# Link clicks
# Link CTR
# Link eCPM
# Link impressions
# Link unit
# Login
# Maximum cost-per-thousand-impressions
# Orkut
# Page Impression
# Payments
# Placement targeting
# Preview Tool
# Public service ad (PSA)
# Publisher
# Report template
# Revenue
# Revenue share
# Section targeting
# Top queries
# URL
# URL channels

Monday, January 25, 2010

ADSENSE BASICS ABOUT HOW TO SIGNING UP TEKS 3

Newbie Central - Welcome!

Welcome to Newbie Central, the complete resource center for newly approved AdSense publishers. Below you'll find everything you need to get started with AdSense, learn more about the program and advanced features, and maximize your AdSense experience. Follow the links for detailed instructions and troubleshooting tips.

Getting Started

Follow these steps below to get started with AdSense.

1. Get an AdSense account, if you don't already have one.
2. Sign in to your account.
3. Get familiar with your account to take advantage of the many features we offer.
4. Learn our program policies to keep your account in good standing.
5. Put AdSense on your site so you can start generating earnings.
6. Set up your account for payments so that we can send your payments in a timely manner.
7. Subscribe to the Inside AdSense blog to keep up to date on our latest news, tips, and product updates.
8. Join the AdSense Help Forum to be a part of the AdSense community and learn from other users.

Learn More

Earnings & Expectations How much can you expect to earn with AdSense?
Ad Formats With AdSense for content, you can choose from many different ad formats and options, including text ads, image ads, ads, and link units.
Filtering Ads Are you unhappy with a particular ad appearing on your site? Do you find your competitor's ads on your pages? Use the Competitive Ad Filter to keep unwanted ads from reappearing on your pages.
Channels Do you want more reporting options? Use URL channels to track the performance of each of your webpages or sites separately.
AdSense for Search Add a Google search box to your site and you can earn revenue while your users search the web.
Optimization Tips Maximize your earnings by optimizing the performance of your Google ads.
Ad Targeting Find out how Google matches ads to the content of your pages -- and what you can do to help.

References

Program Policies Publishers participating in the AdSense program are required to adhere to these policies.
Ad Formats View all the available ad formats, including text, image, , and link units.
Glossary Unfamiliar with some of the terms we use? Find their definitions here.
Webmaster Guidelines Following these guidelines will help Google find, index, and rank your site.
Terms & Conditions Participation in the Google AdSense Online Program indicates that you accept these Terms and Conditions.
Privacy Policy Google's Privacy Policy, which applies to all of the products, services and websites offered by Google.

How do I sign up for AdSense for search?

If you're an existing AdSense publisher, there's no need to apply again - simply visit the AdSense Setup tab, choose AdSense for search as the product, and generate the AdSense for search code.

If you're new to AdSense, and you comply with our program policies, simply complete our online application. The program is free, and Google pays you for valid clicks on the ads on your search results pages.

We'll review your application and follow up with an email within a week. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Can I sign up if I am already a part of an ad network?

Yes. However, we do have some guidelines as to how non-Google ads may be displayed along with Google ads. We do allow affiliate or limited-text links.

If your ad network already displays Google ads on your pages, you can still join AdSense and run ads on your site through our program. We allow publishers to display up to three standard Google ad units on any webpage.

Keep in mind that it's your responsibility to work out any contractual issues that may arise with your ad network as a result of serving Google ads directly.

If I am a Google AdWords advertiser, can I sign up?

Yes. We're excited to help you find yet another way for you to increase your revenue and encourage you to submit an application.

Saturday, January 23, 2010

ADSENSE BASICS ABOUT HOW TO SIGNING UP TEKS 2

Can I sign up for AdSense if I'm under 18 years old?

As stated in the AdSense Terms and Conditions, publishers must be at least 18 years of age to participate in the AdSense program.

If you are not yet 18, you may have a parent or guardian submit an application using their name as the payee name. If your application is approved, all payments will be made to the responsible for the site.

What if I don't have a national ID?

If you're located in China and wish to apply for AdSense, but you don't have a national ID, please complete this form and we'll help you create an account manually.

Can I share a joint AdSense account?

AdSense accounts aren't permitted to have multiple payee names. Currently, the payee name on an AdSense account must be either an individual or a company name, and all account earnings will be paid to that name.

Publishers are allowed to place ad code from more than one AdSense account on a page that complies with our program policies. Alternatively, publishers may choose to rotate ad codes from more than one publisher across a website.

Do I have to own a website to use AdSense?

To use AdSense, you must have access to edit the HTML source code of the website you submit in your application. If you submit a site you don't own (for example, www.google.com), you won't be able to place the AdSense code on the site and your application will not be approved.

Friday, January 22, 2010

ADSENSE BASICS ABOUT HOW TO SIGNING UP

How can I help make sure my application will be approved?

Savvy publishers like yourself can avoid common application pitfalls by being mindful of the trouble areas below.

Payee/Contact Name
You must be able to receive checks made payable to the name on your AdSense application. AdSense applications with incomplete names won't be approved.

* For business accounts:
o Enter the name of the organization in the 'Payee Name' field
o Enter the name of the person in your organization who manages the website in the 'Contact Name' field

Address
Only AdSense applications with valid mailing addresses will be approved. Please provide your complete address including as much of the information listed below as is available for your location.

* Street Address (including house number, street name/number, flat/apartment number)
* City / Town
* State / Area
* Zip Code
* Country / Territory

Need extra help filling out your name and address? View an example here.

Email Address

* The email address you enter will be the login you use to sign in to AdSense. You'll also receive all communication regarding your AdSense account at this email address, starting with your email verification message. For this reason, please make sure you enter a valid address where you can receive email.
* If you enter an incorrect email address, you'll need to submit a new application using your desired email address.


Under Construction/Difficult Site Navigation
In order to be approved, your website must be launched and contain enough textual content for our specialists to evaluate. Websites that are under construction, don't load, or have non-functioning links, will not be approved. Please ensure that the URL on your application is entered correctly.

Site Ownership
You must have access to edit the HTML source code of the website you submit for AdSense. If you submit a site you don't own (for example, www.google.com), you won't be able to place the AdSense code on the site and your application will not be approved.

In some locations, including China and India, we also require publishers to have owned their sites for 6 months. We've taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.

Unsupported Language
Unfortunately, AdSense is not yet available for all languages. If the primary language of your website doesn't appear in our list of supported languages, we'll be unable to approve your application. In the future, please check back at the link provided to learn whether AdSense is launched in your language.

Other Disapproval Reasons
For a complete list of requirements for a successful AdSense application, please read our program policies in detail.

Is my site eligible to participate in AdSense?

While we can't say whether your site would be eligible without fully reviewing your application, there are a few things you can check before applying to see if your site would be a good fit with AdSense.

* Do you have a website?
You'll need one in order to participate. If you don't have one, you can create one using Blogger. Read our tips for creating great content so you'll attract users and advertisers to your site.
* Are you at least 18 years old?
As noted in our Terms and Conditions, we can only accept applications from applicants who are over 18.
* Does your site comply with our program policies?
Check that your site complies with our policies before submitting your application. Keep in mind that we may change our policies at any time, and per our Terms and Conditions, it's your responsibility to keep up-to-date with them.
* Have you owned your site for 6 months?
In some locations, including China and India, we require publishers to have owned their sites for 6 months. We've taken this step to ensure the quality of our advertising network and protect the interests of our advertisers and existing publishers.

When you're ready, just submit an application. We'll review your application and get back to you by email within about a week.


How quickly will Google ads start appearing on my site?

After you've been accepted into the program and have implemented the HTML ad code on your site, ads will start running within minutes. If your site is not yet in our index, it may take up to 48 hours or more before we are able to crawl your site. Until your site has been crawled, we may display public service ads, for which you will not receive earnings.

Your ad relevance should increase over time. However, keep in mind that if you make changes to a page, it may be 1 or 2 weeks before our crawler captures the changes and updates our index to provide more relevant ads.

Adding the AdSense for search code to your pages will instantly generate an AdSense for search box. As search results are displayed on Google-hosted pages, relevant ads will appear immediately, if ads are available for the particular query.

How do I sign up?

To get started with AdSense, follow the steps below:

1. If you don't have a website, you can create one using Blogger.
2. Learn more about your site's compliance with our program policies and our tips for application success.
3. Complete an application.
4. When you receive an email from us, submit your application for review by clicking on the link to verify your email address. Didn't receive this message?
5. Wait to receive an email from us about your application status.

How long does it take to have my application reviewed?


Once you've submitted your AdSense application and verified your email address, it typically takes 2-3 days for our specialists to complete the review. However, depending on the volume of applications we receive, it may take a week or longer.

As soon as we've reviewed your application, we'll send you an email with details on your application status.

Wednesday, January 20, 2010

ABOUT ADSENSE TEKS 3

What's the difference between AdWords and AdSense?

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The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. To learn more about AdWords and begin advertising immediately, please visit www.adwords.google.com.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.

What is the AdSense revenue share?

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Although we do not disclose the revenue share for Google AdSense, our goal is to enable you to make as much as or more than you could with other advertising networks.

We provide detailed online reports that enable you to track your earnings. Once you start running ads on your site, you can view your earnings at any time by visiting your Reports pages, where we'll show you the page impressions, ad clicks, clickthrough rate (CTR), your effective CPM, and your total earnings. This information can help you get an idea of how well the program is performing for you and how much you can expect to earn over time.

Does Google guarantee revenues?

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Since the revenue that you may earn through Google AdSense depends on the content of each of your webpages or the search terms entered by your users, as well as the availability of related Google ads, Google does not guarantee that you will earn any revenue amount.

How much does AdSense cost?

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Participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you'll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense.

You may also wish to submit an application now.

Does participation in AdSense affect my site's position in the Google search results?

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Participating in Google AdSense does not affect your site's rank in Google search results and will not affect the search results we deliver. Google believes strongly in freedom of expression and therefore offers broad access to content across the web. Our search results are unbiased by our relationships with paying advertisers and publishers. We will continue to show search results according to our PageRank technology.

Adding the AdSense code to your site will not queue your pages for crawling by our main index bots. While our bot (starting with 'Mediapartners-Google') does crawl content pages for the purpose of targeting ads, participation in AdSense does not increase the number of pages from a site in our main index.

What makes Google AdSense different from other ad networks?

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This innovative Google business solution will help you unleash the true revenue potential of your site. Here are just some of the advantages of our program:

  • Run ads that will interest your users.
    Google AdSense delivers easy to read and text and image-based ads targeted to the content of your pages and AdSense for search queries.
  • Leverage Google search technology.
    The proprietary Google search and page-ranking technologies are the foundation for AdSense. We understand the context and content of webpages and precisely match Google ads to your pages.
  • Run ads targeted to your audience
    In addition to keyword-targeted ads, Google also provides placement-targeted advertisements, offering pay-per-impression ads that are specifically suited for your pages.
  • Filter unwanted ads.
    Google combines an editorial team, filtering technology, and your input to create a robust set of filters that are right for you.
  • Getting started is fast and easy.
    Getting started with AdSense is easy and requires no engineering resources on your side. We give you a few lines of HTML that you add to any of your webpages. It takes just minutes, after which you'll be serving Google ads on your pages - and generating more advertising revenue.

Sunday, January 17, 2010

ABOUT ADSENSE TEKS 2

How do I earn with AdSense for search?

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AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for search box on your site, you'll generate earnings from ad clicks made by users on the search results pages.

You won't, however, receive revenue from user searches through your AdSense for search box. When users perform searches on your site, but choose not to click on the ads on the search results pages, you will not receive any earnings.

How do I earn money with AdSense?

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The main way of earning revenue with AdSense is by displaying Google ads on your site.

With AdSense for content, these ads you display on your site can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you'll generate earnings when your users click on the ads. For CPM ads, you'll generate earnings every time the ad appears to a user viewing your site.

You can also generate earnings while enabling your users to search your site and the web. Learn about earning with AdSense for search.

What is AdSense for content?

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Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site as well as impressions. So go ahead and try this program. If you comply with our program policies, just complete our online application.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

How does Google target ads to my website?

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Google automatically delivers ads that are targeted to your content or audience. We do this in two ways:

  • Contextual targeting
    Our technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.
  • Placement targeting
    With placement targeting, advertisers choose specific ad placements, or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely related to the content of a page, but are hand-picked by advertisers who've determined a match between what your users are interested in and what they have to offer.

Our technology can also determine the primary language of a page. If your content is in a language supported by our program, AdSense will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitor's location.

What is AdSense for search?

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AdSense for search is a free solution that allows publishers to place a search box on their site and earn revenue from relevant ads on the search results page.

AdSense for search offers you the following:

  • choosing the content your users search: your site, a collection of sites you choose, or the entire web. You can also prioritize and restrict search to specific sections of sites.
  • customization of look and feel - you choose the colors, location of the ads, and the option to host the results on your site or have Google host them for you.
  • monetization of search results pages with targeted ads.

If you're an existing AdSense publisher, you can easily add AdSense for search to your site. If you're new to AdSense, just complete our quick online application.

How can I advertise on AdSense sites?

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If you're interested in advertising on our network of content sites, as well as on Google.com and our search network, please visit the AdWords homepage. From the homepage, you'll be able to sign up to run targeted advertising regardless of your budget.

You can also read more about AdWords at AdWords Support. Click through to the Getting Started section for information aimed at first-time users of Google AdWords.

Friday, January 15, 2010

ABOUT ADSENSE

What is Google AdSense?

Print

Google AdSense is a fast and easy way for website publishers of all sizes to earn money by displaying targeted, unobtrusive Google ads on their websites. AdSense also allows you to provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

You'll earn when users visit your website and click on or view the ads on your pages, depending on the type of ad. Learn more about earning with AdSense.

AdSense is free, so we encourage you to give it a try. If you have a website, and you comply with our program policies and eligibility criteria, just complete our online application.

We'll review your application and follow up with an email within about a week, depending on the volume of applications we receive. If you are accepted into the program, you can sign in to your new account and get the HTML code that will display ads on your webpages.

How much will I earn through this program?

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The Google ads you are able to display on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site. You'll receive a portion of the amount paid for either activity on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.

The best way to find out how much you'll earn is to sign up and start showing ads on your webpages. There's no cost, no obligation, and getting started is quick and easy. Sign up now.

Once you're a part of Google AdSense, you can view your earnings at any time by signing in and viewing your reports. You'll be able to see the total number of page and ad unit impressions, ad clicks, clickthrough rate, effective CPM, and your total earnings so you can get an idea of how well the program is performing for you and how much you can expect to earn over time in the program.

You can also find more information about our payment schedule in our Payments Guide.

What languages does AdSense support?

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Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:

Arabic French Polish
Bulgarian German Portuguese
Chinese (simplified) Greek Romanian
Chinese (traditional) Hebrew Russian
Croatian Hungarian Serbian
Czech Italian Slovak
Danish Japanese Spanish
Dutch Korean Swedish
English Latvian Thai
Finnish Lithuanian Turkish

Norwegian Ukranian

In addition, AdSense for search is available in Indonesian and Vietnamese. These languages are not supported for AdSense for content pages.

You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.

Please also be aware that placing the AdSense code on pages with content primarily in an unsupported language is not permitted by the AdSense program policies.

Can I filter the ads that are displayed on my site?

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Yes, you can prevent ads from appearing on your pages using two tools in your account.

  • Competitive Ad Filter
    This filter lets you create and manage a list of websites whose ads you'd prefer not to show on your pages. Add a URL to your filter list, and ads from that site will no longer display on your pages. Learn more
  • Ad Review Center
    This tool allows you to prevent placement-targeted ads from appearing on your pages. You can block ads by advertiser or by ad group. Learn more

Keep in mind, though, that filtering ads may decrease ad competition to appear on your pages, which can decrease your potential earnings.