#Account activation
After submitting an AdSense application and verifying your email address, the AdSense team will evaluate your application and send you an email within 1-2 days. If accepted into the program, you'll be able to sign in to your new account and paste the AdSense ad code into your webpages to begin serving ads. This activates your AdSense account.
#Account creation
An AdSense account will be created for you if your application to the program is accepted. You'll then be able to sign in and activate your account.
#Account email
The email address that you use to sign in to your AdSense account. This is the address to which we'll send all AdSense-related communications to you.
#Account type
AdSense offers two account types: Business and Individual. There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder.
#Actual cost-per-thousand-impressions
This is the amount an advertiser actually pays for each impression of his/her ad. The AdWords Discounter automatically gives advertisers the lowest possible price in order to maintain their ad's position. The actual CPM will be equal to or less than the maximum CPM specified.
#Ad code
The HTML that is placed on any page of an approved site by the publisher who owns the site, allowing ads to be shown on that page in a specific ad layout format.
#Ad format
The way the ads are displayed on a publisher's site. You can choose the format that best fits your site. For example, the banner ad layout will display up to 2 ads horizontally across the page and the skyscraper will display up to 4 ads vertically. All formats can be viewed on our Ad Formats page.
#Ad impression
An ad impression is reported whenever an individual ad is displayed on your website. Different ad formats will display varying numbers of ads; for example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads, or image ads.
#Ad rank/Positioning
An ad's position on a webpage is determined by a combination of its maximum cost-per-click (price) and clickthrough rate (performance).
#Ad unit
A set of ads displayed as a result of one piece of the AdSense ad code.
#Ad unit impression
An ad unit impression is generated every time a user views an ad unit on your page. For example, if you have a page displaying three ad units and it is viewed twice, you will generate six ad unit impressions and two page impressions.
#Address, Valid Mailing
A valid mailing address is a full and complete physical address. Participation in AdSense requires a valid mailing address in order to receive your Personal Identification Number (PIN).
#Adjustments
Your earnings may include debits or credits for various reasons, all of which are listed on your Payment History page. Possible adjustments include:
* AdSense for search fees: as stated in the Google AdSense Terms and Conditions, your AdSense for search earnings may be offset by fees. This applies to a small number of publishers only. Learn more
* Check fees: costs associated with special delivery of checks, or stop payment requests.
* Invalid clicks: publishers are not paid for clicks that are discovered to be invalid. If clicks currently showing in your reports are deemed to be invalid, the earnings will be adjusted and advertisers will be reimbursed.
#AdSense unit
An AdSense unit is a saved ad unit with a specific set of ad settings that you've customized within your account. When you create an AdSense unit and paste the code for that unit to your pages, you can update the AdSense unit settings within your account to see changes on all pages displaying that AdSense unit code.
* Terms and Conditions update (applicable to publishers based in Russia, Israel, Turkey, Saudi Arabia, Egypt): debits and credits applied as a result of the Terms and Conditions update, when your contracting entity was changed from Google Inc. to Google Ireland Limited. This change required some internal accounting modifications to your account, but it had no effect on your overall account balance.
* Other: this covers debits or credits not included in other categories, such as those associated with earnings transfers or costs related to secured express delivery. This category may also include occasional deductions of earnings accrued from advertisers who have defaulted on payment, as noted in the Payment section of our Terms and Conditions.
#Adware
Software that collects a user's information without their knowledge through the user's Internet connection. This information is often used for the purposes of displaying advertisements through pop-ups or other means. Sites associated with Adware are not allowed to run the AdSense ad code.
#Alternate ads
Alternate Ads allow you to monetize your ad space in the event that Google is unable to serve targeted ads to your page. By specifying an image or ad server of your choice, you can make sure that your advertising space is always being used effectively, either by targeted AdSense ads, or by your own choice of content. Alternate Ads, if specified, will be shown when there are no targeted ads available for your page. The ad space will not be branded as 'Ads by Google.' More...
#API
An application programming interface, or API, is an interface that a computer application or system can use to access a set of third party functions or programs. More specifically, the AdSense API is a free beta service that allows website developers to integrate AdSense into their website offerings.
At the moment, the AdSense API is only supported in English. For more information, please visit http://code.google.com/apis/adsense/.
#Balance at end of month
Your Payment History page will show the balance in your AdSense account at the end of every month. This amount reflects verified earnings at the close of that month. If your account balance at the end of the month is greater than US$100 and there are no payment holds on your account, you should be scheduled for a payment the following month.
#Blogger
Blogger is a web-based tool that allows users to quickly and easily create and publish content on a weblog or "blog."
#Browser cache
Your browser cache is a temporary record of your internet activity, including images, sounds, and downloads, that is stored within a file on your computer for a short while. Clearing your cache can make it easier or faster to access some AdSense functions.
#Channel
A publisher-specified group of pages used for reporting purposes. Publishers can create channels to track specific metrics across pages, sites, and domains.
#Client-side software
Any software application that is used to access or make better use of the internet and is installed on the user's machine, such as browsers, email clients, and internet messaging programs. This often includes hidden downloads or interferes with other applications.
# Color palette
# Competing ads
# Competitive Ad Filter list
# Contextual Advertising (Content-Targeted AdWords; Content AdWords)
# Cookies
# Cost-per-click (CPC)
# Cost-per-thousand-impressions (CPM)
# Crawler
# Custom channel
# Cybersquatting
# Destination URL
# Display ads
# Display URL
# Distribution preference
# Editorial Guidelines
# Effective CPM
# Electronic Funds Transfer
# Emailable report
# Frames
# Geo-Targeting
# Google Account
# Google AdSense
# Google AdSense for search
# Google Advertising Network
# Google AdWords
# Google Analytics
# HTML
# IFRAME
# Image Ad
# Incentives
# Invalid click or impression
# IP Address
# JavaScript
# Link clicks
# Link CTR
# Link eCPM
# Link impressions
# Link unit
# Login
# Maximum cost-per-thousand-impressions
# Orkut
# Page Impression
# Payments
# Placement targeting
# Preview Tool
# Public service ad (PSA)
# Publisher
# Report template
# Revenue
# Revenue share
# Section targeting
# Top queries
# URL
# URL channels
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