ABOUT ADSENSE TEKS 2

How do I earn with AdSense for search?

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AdSense for search lets you offer your users Google web search directly from your pages. By placing an AdSense for search box on your site, you'll generate earnings from ad clicks made by users on the search results pages.

You won't, however, receive revenue from user searches through your AdSense for search box. When users perform searches on your site, but choose not to click on the ads on the search results pages, you will not receive any earnings.

How do I earn money with AdSense?

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The main way of earning revenue with AdSense is by displaying Google ads on your site.

With AdSense for content, these ads you display on your site can be either cost-per-click (CPC) or cost-per-thousand-impression (CPM) ads. For CPC ads, you'll generate earnings when your users click on the ads. For CPM ads, you'll generate earnings every time the ad appears to a user viewing your site.

You can also generate earnings while enabling your users to search your site and the web. Learn about earning with AdSense for search.

What is AdSense for content?

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Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site as well as impressions. So go ahead and try this program. If you comply with our program policies, just complete our online application.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

How does Google target ads to my website?

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Google automatically delivers ads that are targeted to your content or audience. We do this in two ways:

• Contextual targeting
  Our technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.
  
• Placement targeting
  With placement targeting, advertisers choose specific ad placements, or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely related to the content of a page, but are hand-picked by advertisers who've determined a match between what your users are interested in and what they have to offer.

Our technology can also determine the primary language of a page. If your content is in a language supported by our program, AdSense will target ads in the appropriate language to your content. In addition, Google ads are geotargeted to your visitor's location.

What is AdSense for search?

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AdSense for search is a free solution that allows publishers to place a search box on their site and earn revenue from relevant ads on the search results page.

AdSense for search offers you the following:

• choosing the content your users search: your site, a collection of sites you choose, or the entire web. You can also prioritize and restrict search to specific sections of sites.
• customization of look and feel - you choose the colors, location of the ads, and the option to host the results on your site or have Google host them for you.
• monetization of search results pages with targeted ads.

If you're an existing AdSense publisher, you can easily add AdSense for search to your site. If you're new to AdSense, just complete our quick online application.

How can I advertise on AdSense sites?

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If you're interested in advertising on our network of content sites, as well as on Google.com and our search network, please visit the AdWords homepage. From the homepage, you'll be able to sign up to run targeted advertising regardless of your budget.

You can also read more about AdWords at AdWords Support. Click through to the Getting Started section for information aimed at first-time users of Google AdWords.