ABOUT ADSENSE TEKS 3

What's the difference between AdWords and AdSense?

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The Google AdWords program enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. To learn more about AdWords and begin advertising immediately, please visit www.adwords.google.com.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad.

What is the AdSense revenue share?

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Although we do not disclose the revenue share for Google AdSense, our goal is to enable you to make as much as or more than you could with other advertising networks.

We provide detailed online reports that enable you to track your earnings. Once you start running ads on your site, you can view your earnings at any time by visiting your Reports pages, where we'll show you the page impressions, ad clicks, clickthrough rate (CTR), your effective CPM, and your total earnings. This information can help you get an idea of how well the program is performing for you and how much you can expect to earn over time.

Does Google guarantee revenues?

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Since the revenue that you may earn through Google AdSense depends on the content of each of your webpages or the search terms entered by your users, as well as the availability of related Google ads, Google does not guarantee that you will earn any revenue amount.

How much does AdSense cost?

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Participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you'll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense.

You may also wish to submit an application now.

Does participation in AdSense affect my site's position in the Google search results?

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Participating in Google AdSense does not affect your site's rank in Google search results and will not affect the search results we deliver. Google believes strongly in freedom of expression and therefore offers broad access to content across the web. Our search results are unbiased by our relationships with paying advertisers and publishers. We will continue to show search results according to our PageRank technology.

Adding the AdSense code to your site will not queue your pages for crawling by our main index bots. While our bot (starting with 'Mediapartners-Google') does crawl content pages for the purpose of targeting ads, participation in AdSense does not increase the number of pages from a site in our main index.

What makes Google AdSense different from other ad networks?

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This innovative Google business solution will help you unleash the true revenue potential of your site. Here are just some of the advantages of our program:

• Run ads that will interest your users.
  Google AdSense delivers easy to read and text and image-based ads targeted to the content of your pages and AdSense for search queries.
• Leverage Google search technology.
  The proprietary Google search and page-ranking technologies are the foundation for AdSense. We understand the context and content of webpages and precisely match Google ads to your pages.
• Run ads targeted to your audience
  In addition to keyword-targeted ads, Google also provides placement-targeted advertisements, offering pay-per-impression ads that are specifically suited for your pages.
• Filter unwanted ads.
  Google combines an editorial team, filtering technology, and your input to create a robust set of filters that are right for you.
• Getting started is fast and easy.
  Getting started with AdSense is easy and requires no engineering resources on your side. We give you a few lines of HTML that you add to any of your webpages. It takes just minutes, after which you'll be serving Google ads on your pages - and generating more advertising revenue.