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How Amazing Adsense Changed the Internet

Ever since Google came up with the main idea that is AdSense, the web has transformed in a variety of ways no one would ever suspect. Some of these are good changes others are not.

This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It is with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become a part of our daily online lives.

Even before AdSense came out a lot of people were advertising through AdWords. And 'provided a lot of publicity through getting your site listed first in Google search terms. It took away a lot of pain and price of SEO and the large amount of time that had to wait until they were finally on top. He did launch a website, a realistic way to instant profitability instead of a long-term strategy, with no immediate returns.

Through the use of AdSense, the possibility of having your ads appear on just about any site on the Internet that has something that reminds your company is all about. And so it is for this reason that AdSense has brought a new sense of advertising on the Internet. Before PPC poorly ranked web pages had to advertise offline to get any real initial exposure.

Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are high costs of running your ads on sites you should look at yourself.

Everything that came with a couple of meaningful words for your business, registered with Google AdWords and let Google take care of the rest of the equation. Although it requires day to day management automation saves significant time for advertisers.

Of course, probably the biggest change in the way the Internet works due to AdSense comes from a publishers' views. Whereas one would have had to jump through many hoops to get a website to even support itself now people are making a fortune on their sites. This leads to motivation for content, and resources for web surfers.
This usually means that the editors of the site have to worry more about what content is on their site, and the overall way their pages look rather than be concerned with the specific economic to maintain the viability of a site. Although time is invested in adsense, a large capital investment is not.

It is no surprise that the phenomenon exploded when AdSense blog has released a few years ago. Anyone could just write a page on a topic that was passionate and make a living off of it through AdSense.
And thirdly, we can not ignore the impact AdSense has had over the random surfer web every day. While people used to not even notice banners altogether (which psychologically is a very interesting thing to observe) the situation is completely different for text ads.

People nowadays will take a long look at an ad sponsored. Why? Well because the whole setup produces a feeling of confidence about the advertiser. People do not ignore a text ad as easily as they do a banner graphic.
Another thing to note is that graphical banners have become even less profitable nowadays. And 'for this reason that many people are walking by affiliate networks like AdSense.

Of course, there are negative effects as well, with people who make websites for the sole purpose of running AdSense on them and just as well, with a great phenomenon of 'click fraud', people creating artificial clicks for various reasons.
But Google will not try to control this behavior, and in fact is not to blame for the actions of these people. ' All in all Google AdSense is transforming the way the Internet works and it's doing so mostly in a good way.

Now those with ideas can write them, and make money from them. Who is searching for content can be more simple, and those who seek to attract a customer can do it in a targeted manner. Adsense has changed internet, supporting the economic interests of businesses, consumers and utilities.

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

Info from : http://www.selfseo.com/story-19466.php

Google Adsense Tips, Tricks, and Secrets

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on. When you’re deciding to become a website publisher you will fall into one of two broad categories Publish 100 websites that each earn $1 a day profitPublish 1 website that earns $100 a day profitThe reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeyword.com and was pleased with my results (see cash keywords free offer recap).

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

• domain1.com – 728 banner
• domain1.com – 336 block
• domain1.com – text link
• domain2.com – 728 banner
• domain2.com – image banner
• domain2.com – 336 block
• domain3.com – 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Site Design and Integration

Once you know you are going to put adsense on your website you’re going to have to consider where to put it. If this is new site it’s easier, if it’s an existing site it’s more difficult. While there are some people who will be able to do it, in most cases I’d say if you just slap the adsense code in, you’ll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different,Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I’ve done really well by placing it on the right, but you should know why you’re doing it that way before hand, and be prepared to change it if it doesn’t work out.

Google has also has published a list of the highest performing ad sizes:

• 336×280 large rectangle
• 300×250 inline rectangle
• 160×600 wide skyscraper

From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don’t really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it’s own channel for a little while until you understand the users behavior.

Another ‘trick’ that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

The one area where I’ve found blended ads don’t perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One ‘trick’ to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it’s a trade off. How much do you emphasize the ads without annoying your visitors. Remember it’s better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.

Using Images

One of the latest ‘secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be ‘enticing people to click’ and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn’t, so use your best judgment here and look at it from the advertiser or Google’s perspective. If you have a question as to your implementation being ‘over the line’ write to adsense and ask them to take a look.

As far as using the images, I’ve done it and can tell you it definitely works. You get the best results when the images ‘complete the story the ads are telling’. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don’t limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.

Added:
I got a little criticizm for this and rightly so, as I wasn’t specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.

Multiple Ad Units

Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:

• You only get to place one ad unit.
• You have no control over finding the ‘sweet spot’ for the ad unit.
• The ads are usually poorly targeted (this is getting better).
• People develop ‘banner blindness’.

I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.

Affiliate Sites

Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren’t converting now it’s definitely worth a try. I like to use adsense on my article pages. For example let’s say you had an affiliate website where you sold shoes. You’re going to need some related articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or ‘finding a shoe repair shop’ these are excellent spots for adsense. While you won’t get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.

PPC Arbitrage

This is a dicey subject so I’m going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to ‘add some value’ along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.

Have any other adsense tips, tricks or secrets? Drop me an email and let me know, I’ll give you credit.

Added
728 leaderboard works very well if it is just above the end of the
“above the fold” area on what would be considered your viewers average
resolution/browser window size if there are few other enticing links
above the fold. Makes for an interesting layout but if you’re building
a site for AdSense it may be worth it. We consistently receive very
high CTRs from doing this.

Try to build sites that allow you to quickly try any and all of
those locations outlined in the heatmap guide or at least allow you a
wide degree of freedom to easily change ad/content locations.

Info from : http://www.wolf-howl.com

Search Engine Optimisation Pitfalls

On page factors - Is your search engine website friendly?

So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?

Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.

Here we highlight common mistakes that could affect your ranking on Google and other search engines.

Optimising for the correct keywords - Basically 'Get real' about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.

Code validation - If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.

Frames - Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.

If you must use frames then create a 'Home' link on each of your individual content pages and point the link at your frameset index page.

JavaScript navigation - If you use JavaScript to control your website navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are two options available to you:



Use the NOSCRIPT tag to replicate the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links in the footer of your page.

Flash content - Currently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.

Dynamic URLs - Although Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a 'spider trap' where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all. If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.

The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.

No sitemap - A sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website. If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.

Excessive links - Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.

Be careful who you link to - As you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to 'bad neighbourhoods' like link farms will harm your ranking.

As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.

How To Survive A Good Review

When the first reviews for my most recent novel (Great Sky Woman, Random House 2006) started coming in, my emotions went through the usual roller coaster. The first, from Publisher's Weekly, was 90% positive, but mentioned that, in their opinion, it was slow in spots. My stomach sank. Slow? In spots? Oh my God-all is lost!

The second review came in two weeks later. This one, from "Booklist," used words like "magnificent" and "engaging" and "adventure on a grand scale."

I sighed. Boy, oh boy, did I need to hear that. Why? Because I am an insecure artist. Because I spend, on average, two years researching and one year writing my novels. Because I care so very much about each and every one of my literary children. Because I pour my life into every project I work on, break my head open, remove the protective walls from around my heart. I have to, because that is the only way to access my talent. I CAN'T do less than my very best-that would immediately devolve to hack work, and that I cannot do.

Some say to ignore reviews, that they are only the opinions of people who, often, are jealous of work they themselves could not create. I choose not to embrace that opinion. To me, reviews are the opinions of informed, professional readers. Such people are not necessarily any better informed than the average reader, but what they have to say is certainly worthy of attention.

To be absolutely frank, there have been times I curled up and cried because a reviewer I respected disliked my work. And other times when handsprings across the living room were the order of the day. Such violent ups and downs can hardly be good for your blood pressure (let alone the household pets) but for an artist who cares, really cares about reaching out to the world, about creating a dialogue with readers present and unborn, there seems little choice.

An artist needs feedback. We must know whether what we do communicates the message intended. That doesn't mean all glory and complement. Harsh but honest criticism can help an artist understand what the public sees when they read the work, watch the film, view the dance. To the degree that such work is intended to make a statement, to communicate a state of emotion or elusive concept, we MUST know how the public reacts.

But there are times when the good review is more damaging than the bad one. It often seems that a large proportion of artists are people who crave a deeper, more fluid connection with the outside world. Who in early life felt their voice stifled, felt invisible in the middle of a crowd. So they learn to speak their truth in some other form, and a creative performer was born




Deep within such an artist is a driving, gnawing, ravenous urge to be loved, respected, seen, heard. It is the stifled urge of a child dancing in the living room for the guests, saying "look at me! I'm special!"

Of course, attention isn't always on the artist herself: sometimes we merely want to draw attention to some cause, or effect, or external reality or philosophy we consider important or of interest. At the heart of all of this, however, is the sense that our perceptions are worthy, our hearts strong, our song as valid as that of any other warbler in the forest.

And when those reviews come in, we can either read them at an emotional arm's length, or we can take them to heart, suffer the slings and arrows-and rejoice in the victories.

Which are more important? I'm not certain. But when those positive reviews come, I notice that I don't take them as seriously, as deeply, as the negative ones. I don't dare. That little boy inside me wants too desperately to believe that he is loved and appreciated, that he has made something worthwhile. When the positive reviews come, it is easy to listen to the accolades, to glow in the applause…

But God help you if you ever need it. Then, with an exquisitely perverse precision, it will be withdrawn. Chasing after the approval makes it dissolve, and we become like a third-rate comic frantically mugging for a once-appreciative audience, begging them to laugh until they are embarrassed for him.

I love the process of writing. I love the books themselves. I love my audience. And I love those reviews, too much, it sometimes seems. And at those times, a little voice whispers in my ear: "The writing isn't for them. Never for them. It was before they were. And if they turn their backs, you will write still. Don't be lulled by the fact that today's reviews are positive. Don't be frustrated if tomorrow's reviews are bad. Listen to the voice in your heart, the one that whispers of discipline, and pain, and creative ecstasy. That voice was there at the beginning, and will be there at the end."

That voice, and no other, can you trust

How to achieve success in business using your website

Designing a web site that get results can take time to complete and the best results are gained when you are fully involved and prepared in the process.

Making your company an attractive and popular is more than just placing a picture of a product or a description of a service on a web page and publishing it to the web. There are a lot of issues that need to be addressed to ensure success.

Primary market research
Strategic marketing provides the structure that helps assemble the information through which the company understands its customers. This is the information needed in order to sell successfully. Hence before beginning any development work, it is important to have a clear picture on who the customer is and why they are likely to buy. In describing the target customer, such factors as gender, age and socio-economic group are essentials while further information such as technical capability and language level can also be useful.

Including this information in your design briefly puts the web site designer in a much better position to produce a site that the end user will feel useful and comfortable with.

Objective of the website
Determine the objective of the website; is it to provide information, to produce direct sales? or just a brochure-ware site showing the company and its capabilities. Is it intended to generate enquiries from new customers? or to keep existing customers informed.

Objectives will include the detailed information on any existing brand identity and the image the company wants to portray to the world at large. Remember your web site is the salesperson to your potential customers.

Promoting the website
Promotion of the website is essential if potential customers are to find your web site. Although it is not obvious to the viewer, the purpose of this information is to provide the search engine with the data they need to place the site in the correct category in the database, which in turn helps the search engine respond to search terms entered by users.

To achieve successful ranking in search engines the title and meta-data must reflect the content of the page it belongs to. Keywords and phrases need to be researched thoroughly, what exactly are your customers likely to enter as search terms into search engines.

Update your website
Analyze your site as often as possible to make sure that it is presenting the image, content, accuracy that your customers and prospects expect. The costs associated with this effort are different from those of other marketing media, but the significance should not be under estimated. Updating your web site continually helps your readers come back time after another to find out what are new things you've posted recently.

In summary the major part of the web site is carrying out your research into your customers and understand them and then conveying all required details properly to your web site designer so that they can build a web site, which your customers will find useful and will purchase from. After all the web site is for your customers!