Search Engine Optimisation Pitfalls

On page factors - Is your search engine website friendly?

So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?

Understanding what works for the search engines and what doesn't when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.

Here we highlight common mistakes that could affect your ranking on Google and other search engines.

Optimising for the correct keywords - Basically 'Get real' about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible. Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.

Code validation - If your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.

Frames - Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.

If you must use frames then create a 'Home' link on each of your individual content pages and point the link at your frameset index page.

JavaScript navigation - If you use JavaScript to control your website navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are two options available to you:



Use the NOSCRIPT tag to replicate the JavaScript link in standard HTML. Replicate your JavaScript links as standard HTML links in the footer of your page.

Flash content - Currently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these. Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.

Dynamic URLs - Although Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a 'spider trap' where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all. If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.

The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.

No sitemap - A sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website. If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.

Excessive links - Excessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.

Be careful who you link to - As you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to 'bad neighbourhoods' like link farms will harm your ranking.

As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.

How To Survive A Good Review

When the first reviews for my most recent novel (Great Sky Woman, Random House 2006) started coming in, my emotions went through the usual roller coaster. The first, from Publisher's Weekly, was 90% positive, but mentioned that, in their opinion, it was slow in spots. My stomach sank. Slow? In spots? Oh my God-all is lost!

The second review came in two weeks later. This one, from "Booklist," used words like "magnificent" and "engaging" and "adventure on a grand scale."

I sighed. Boy, oh boy, did I need to hear that. Why? Because I am an insecure artist. Because I spend, on average, two years researching and one year writing my novels. Because I care so very much about each and every one of my literary children. Because I pour my life into every project I work on, break my head open, remove the protective walls from around my heart. I have to, because that is the only way to access my talent. I CAN'T do less than my very best-that would immediately devolve to hack work, and that I cannot do.

Some say to ignore reviews, that they are only the opinions of people who, often, are jealous of work they themselves could not create. I choose not to embrace that opinion. To me, reviews are the opinions of informed, professional readers. Such people are not necessarily any better informed than the average reader, but what they have to say is certainly worthy of attention.

To be absolutely frank, there have been times I curled up and cried because a reviewer I respected disliked my work. And other times when handsprings across the living room were the order of the day. Such violent ups and downs can hardly be good for your blood pressure (let alone the household pets) but for an artist who cares, really cares about reaching out to the world, about creating a dialogue with readers present and unborn, there seems little choice.

An artist needs feedback. We must know whether what we do communicates the message intended. That doesn't mean all glory and complement. Harsh but honest criticism can help an artist understand what the public sees when they read the work, watch the film, view the dance. To the degree that such work is intended to make a statement, to communicate a state of emotion or elusive concept, we MUST know how the public reacts.

But there are times when the good review is more damaging than the bad one. It often seems that a large proportion of artists are people who crave a deeper, more fluid connection with the outside world. Who in early life felt their voice stifled, felt invisible in the middle of a crowd. So they learn to speak their truth in some other form, and a creative performer was born




Deep within such an artist is a driving, gnawing, ravenous urge to be loved, respected, seen, heard. It is the stifled urge of a child dancing in the living room for the guests, saying "look at me! I'm special!"

Of course, attention isn't always on the artist herself: sometimes we merely want to draw attention to some cause, or effect, or external reality or philosophy we consider important or of interest. At the heart of all of this, however, is the sense that our perceptions are worthy, our hearts strong, our song as valid as that of any other warbler in the forest.

And when those reviews come in, we can either read them at an emotional arm's length, or we can take them to heart, suffer the slings and arrows-and rejoice in the victories.

Which are more important? I'm not certain. But when those positive reviews come, I notice that I don't take them as seriously, as deeply, as the negative ones. I don't dare. That little boy inside me wants too desperately to believe that he is loved and appreciated, that he has made something worthwhile. When the positive reviews come, it is easy to listen to the accolades, to glow in the applause…

But God help you if you ever need it. Then, with an exquisitely perverse precision, it will be withdrawn. Chasing after the approval makes it dissolve, and we become like a third-rate comic frantically mugging for a once-appreciative audience, begging them to laugh until they are embarrassed for him.

I love the process of writing. I love the books themselves. I love my audience. And I love those reviews, too much, it sometimes seems. And at those times, a little voice whispers in my ear: "The writing isn't for them. Never for them. It was before they were. And if they turn their backs, you will write still. Don't be lulled by the fact that today's reviews are positive. Don't be frustrated if tomorrow's reviews are bad. Listen to the voice in your heart, the one that whispers of discipline, and pain, and creative ecstasy. That voice was there at the beginning, and will be there at the end."

That voice, and no other, can you trust

How to achieve success in business using your website

Designing a web site that get results can take time to complete and the best results are gained when you are fully involved and prepared in the process.

Making your company an attractive and popular is more than just placing a picture of a product or a description of a service on a web page and publishing it to the web. There are a lot of issues that need to be addressed to ensure success.

Primary market research
Strategic marketing provides the structure that helps assemble the information through which the company understands its customers. This is the information needed in order to sell successfully. Hence before beginning any development work, it is important to have a clear picture on who the customer is and why they are likely to buy. In describing the target customer, such factors as gender, age and socio-economic group are essentials while further information such as technical capability and language level can also be useful.

Including this information in your design briefly puts the web site designer in a much better position to produce a site that the end user will feel useful and comfortable with.

Objective of the website
Determine the objective of the website; is it to provide information, to produce direct sales? or just a brochure-ware site showing the company and its capabilities. Is it intended to generate enquiries from new customers? or to keep existing customers informed.

Objectives will include the detailed information on any existing brand identity and the image the company wants to portray to the world at large. Remember your web site is the salesperson to your potential customers.

Promoting the website
Promotion of the website is essential if potential customers are to find your web site. Although it is not obvious to the viewer, the purpose of this information is to provide the search engine with the data they need to place the site in the correct category in the database, which in turn helps the search engine respond to search terms entered by users.

To achieve successful ranking in search engines the title and meta-data must reflect the content of the page it belongs to. Keywords and phrases need to be researched thoroughly, what exactly are your customers likely to enter as search terms into search engines.

Update your website
Analyze your site as often as possible to make sure that it is presenting the image, content, accuracy that your customers and prospects expect. The costs associated with this effort are different from those of other marketing media, but the significance should not be under estimated. Updating your web site continually helps your readers come back time after another to find out what are new things you've posted recently.

In summary the major part of the web site is carrying out your research into your customers and understand them and then conveying all required details properly to your web site designer so that they can build a web site, which your customers will find useful and will purchase from. After all the web site is for your customers!

Facebook Office vs Google Office [Pics]

It might be a question of personal- preference. You can’t help but love one company’s work more than another, which leads to desire to- work for them. Aside from that, you could use some objective- measurements in choosing between the two.

This might help you. We give you a chance to have a sneak view at the offices from both Facebook and Google . You’ll find that both are design great, to enhance the -productivity of their workers. Absolutely no trace of standard office- cubicles.

About Facebook

Facebook, Inc. is a company that operates and privately- owns social networking website, Facebook. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks- organized by city, workplace, school, and region. The website’s name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping- students to get to know each other better.

Mark Zuckerberg founded Facebook with his college roommates and fellow computer science -students Eduardo Saverin, Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford -University. It later expanded further to include any university -student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 350- million active users- worldwide.

About Google

Google Inc. is an American public corporation- specializing in Internet search. It also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office- productivity, social networking and video-sharing services. Advert free versions are available via paid subscription. Google has more recently developed an open source web browser and a mobile- phone operating system. Its headquarters, often referred to as the Google-plex, is located in Mountain View, California. As of March 31, 2009 the company had 19,786 full-time employees. It runs thousands of servers across the world, processing millions of search requests each day and about one petabyte of user generated- data each hour.

Info from : http://www.twittfun.com

20 Best Ways to Improve your Alexa Ranking

Keep it simple, the Alexa Rank is a ranking system which bases its ranking schema on the level of traffic each website receives from the number of people who visit a website with the Alexa toolbar installed.

Why would you want to increase your Alexa rank?

Alexa is a very famous source to know the rankings of any website so almost all webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. So you will need to start bargaining power when it comes to ad pricing.

How do I get started with Alexa?

There are two easy ways to start using Alexa. If you are using Internet Explorer, visit this page and download the Alexa Toolbar. If you’re using Firefox, download the SearchStatus extension which displays the Alexa Rank, Google PageRank as well as other useful features and if you are a google chrome user then you may follow this link to install alexa rank checker extension. I highly recommend that you use Firefox and SearchStatus instead of Alexa toolbar, which I find to be more bulky and less useful.

Undoubtedly, great link-worthy content will leads to an natural increase in site traffic and is an excellent way to passively increase your Alexa rank.

It is important to emphasize that you should devote most of your efforts in growing your site audience alongside integrated implementation of any of the following tips below. So here is my 21 Quick Tips to Increase Your Alexa Rank.

1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step.

2. Put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day. According to some webmasters, each click counts as a visit even if the toolbar is not used by the visitor.

3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers. Be sure to link to Alexa’s full explanation of their toolbar and tracking system so your readers know what installing the toolbar or extension entails.

4. Work in an Office or own a company? Get the Alexa toolbar or SS Firefox extension installed on all computers and set your website as the homepage for all browsers. Perhaps it will be useful to note that this may work only when dynamic or different IPs are used.

5. Get friends to review and rate your Alexa website profile. Not entirely sure of its impact on rankings but it might help in some way.

6. Write or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you and send you targeted traffic (i.e. visitors with the toolbar already installed). This gradually has effects on your Alexa ranking.

7. Flaunt your URL in webmaster forums. Webmasters usually have the toolbar installed. You’ll get webmasters to visit your website and offer useful feedback. It’s also a good way to give back to the community if you have useful articles to share with others.

8. Write content that is related to webmasters. This can fall in the category of domaining and SEO, two fields in which most webmasters will have the Alexa toolbar installed. Promote your content on social networking websites and webmaster forums.

9. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.techjunoon.com . Replace techjunoon.com with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help. There is no official proof that redirects positively benefit your Alexa Rank, so use with caution.

10. Post in Asian social networking websites or forums. Some webmasters have suggested that East Asian web users are big Alexa toolbar fans, judging by the presence of several Asia-based websites in the Alexa Top 500. I suggest trying this only if you have the time or capacity to do so.

11. Create a webmaster tools section on your website. This is a magnet for webmasters who will often revisit your website to gain access to the tools. Aaron Wall’s webpage on SEOTools is a very good example.

12. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website and the sheer amount will have a positive impact on your Alexa Rank. Naturally, you’ll need to develop link worthy material.

13. Use Pay per Click Campaigns. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic. Doubly useful when your ad is highly relevant to webmasters.

14. Create an Alexa category on your blog and use it to include any articles or news about Alexa. This acts as an easily accessible resource for webmasters or casual search visitors while helping you rank in the search engines.

15. Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget/graph at the bottom of the post, link to your Alexa post or use Alexa redirection on your internal URLs.

16. Buy banners and links for traffic from webmaster forums and websites. A prominent and well displayed ad will drive lots of webmaster traffic to your website, which can significantly boost your rank.

17. Hire forum posters to pimp your website. Either buy signatures in webmaster forums or promote specific articles or material in your website on a regular basis. You can easily find posters for hire in Digital Point and other webmaster forums.

18. Pay Cybercafe owners to install the Alexa toolbar and set your website as the homepage for all their computers. This might be difficult to arrange and isn’t really a viable solution for most. I’m keeping this one in because some have suggested that it does work.

19. Use MySpace . This is a little shady so I don’t recommended it unless you’re really interested in artificially inflating your Alexa Rank. Use visually attractive pictures or banners and link them to your redirected Alexa URL. This will be most effective if your website has content that is actually relevant to the MySpace Crowd.

20. Try Alexa auto-surfs. Do they work? Maybe for brand new sites. I think they are mostly suitable for new websites with a very poor Alexa rank. Note that there be problems when you try to use auto surfs alongside contextual ads like Adsense. They aren’t also long term solutions to improving your Alexa Rank so I suggest using with caution.


Info from : http://www.twittfun.com

Effective Ways Of Making Your Site More Visible By Seo - Search Engines Techniques

Before now, many would simply build or have websites built for them and go to sleep. They wouldnt have any SEO search engine need or doesnt really take it as priority but will opt to patiently wait for people to start tinkling in to the site. Those days are gone. The idle thing for any web owner today is to be actively involved in boosting the search engine position his or her website.


It has been noted that more than 50 percent of web users find products or services they need through the search engines. It has also been noted through extensive surveys that the web searches usually dont go past the first two or three result pages. Appropriate SEO search engine application helps to make the website visible by ensuring that it is among the first few sites that will be shown whenever someone searches for any information that relates to its niche.
Search engine optimization involves choosing targeted keywords or keyword phrases that relates to the websites offerings. These keywords are what would bring searcher to the site soon as they use any of the terms to search for information on the search engines. This why it is absolutely important that businesses that have online presence ensure that their website ranks high in the search engines so that relevant online searches can easily click through to such sites.


You web site will not be complete if it doesnt comply with certain SEO search engines requirements. No rule says you must comply with the SEO basics but it is for the visibility of your website, so that your site can attract more targeted people for the overall success of your business. There is need for you to be SEO conscious even while developing your website because the proper use of keywords from domain names to site titles e.t.c will go a long way in helping the search engine ranking of such website.<
Many wouldnt want to be believe this but a company recently came out to say that an average of 6.5 million websites are developed daily all through the internet and this figure will potentially increase in the near future. This is more reason you should ensure that your website is SEO compliant so that many or all your pages will rank well for the success of your business. No online customer will know that you are there if they dont get to your site to see what you are offering.


Irrespective of what you are currently doing online, it can be that you are offering products or services or you are offering both, the sooner you invest in SEO applications, the better for your business. It will not only help your site to be indexed by various search engines but if properly implemented, will continually make your site visible to those who may be search for what you have on the internet. Your websites visibility will be boosted if you take time to implement proper SEO techniques.

Build Your Online Business Through "building On A Budget"

Investment is truly a necessity for any online business venture. But it is not the quantity that matters but most of all the quality since without you being knowledgeable about proper investment, you will most likely fail. Making good online is more than knowing how to use the computer since you have to learn the online tools and marketing techniques which may be difficult to really get to know with.

If you think you don't have enough finances to succeed online it's a good time to get Building on a Budget program that will fill your mind with different strategies about generating the best MLMleads without having to spend much. Here you will truly learn about the ins and outs of attracting highly targeted and inexpensive MLM leads.

Read further and learn more about it.

The Surest Way To Big Bucks

The key to make online business operate well is to generate highly targeted traffic to your site. The many site visitors will be responsible for the large return of investments which you shall enjoy truly early. With this consideration, Building on a Budget will impart the highly proven effective five strategies in attracting net surfers to visit your site and sign up in your business.

Besides this, this training program will also train you in the best strategies of creating inexpensive MLM leads that can raise you up to the ladder of success. Since experience is often called the best teacher, the program will most likely just teach you; it allows you to experience it through a sample company. Once you have mastered it, you only have one thing to do but change the sample company's name into yours.

Misconceptions

Most people have common notions as to why newbies in online business fail to earn big bucks through network marketing. These notions include having bad luck which is superstitious indeed, having insufficient call center staff, and the lack of network marketing conventions and the likes. Great insight proves that these are truly untrue causes of failure. The real cause is the absence of one important factor.

The Real Cause

The reason why online business does not thrive through network marketing is the fact that the company lacks the necessary amount of money. Money fuels the business to flow smoothly. In terms of network marketing, money is also necessary since the company shall spend for inventory, getting enough resources, training, to name a few. This solely means that the company has to generate huge profits to continue spending for the important stuff while enjoying the targeted profits.

The Most Common Case

For many beginners in online business who want to take advantage of network marketing, there is not enough cash to spend for lead generation, gatherings, meetings, travels and other stuff. For this, Building on a Budget is designed in order to help out entrepreneurs who are in tight budget yet are very willing to try their luck in network marketing. This MLM training course was made by Mike Dillard a world renowned personality in online business who likes to share his expertise about how to be successful online and how to create inexpensive MLM leads.

Lessons To Be Taught

Building on a Budget offers so much good things for your online business. For one, it can make your site included on the first page of search engines such as Google, Yahoo, and MSN which is one important way of generating huge traffic to your site. Since large traffic will be generated, you can use the traffic of the highly known personalities which can be really beneficial for your business.

Besides generating traffic, this MLM training course can train you how to run pay per click ads and various marketing campaigns without too much spending. Moreover, you will not be compelled to hire a network marketing rep simply because cheap MLM leads will take care of earning thousands of dollars for you.